UK Inbound Marketing Specialists

Higher Website Traffic, Higher Sales Conversions

CONTENT MARKETING
COPYWRITING
NICHE MARKETING

Customers are moving online – it’s time to invest in a bespoke inbound marketing plan

Inbound marketing is the most effective way to find your new customers online whether you sell to other businesses, schools, the public sector, or consumers.

Marketing is changing and that’s because of the Internet.

Your clients now have more knowledge than ever before so the way you sell your products and services has to change to adapt to that.

The Internet presents you with the opportunity to create a brand new online sales and marketing channel delivering higher quality leads & more sales in great volumes.

What we’re here to do is to make sure that decision makers and consumers find your company and your products and services online when they’re looking for information.

Welcome to More Than Words Inbound Marketing.

Content marketing

Business decision makers and consumers now need to be exposed to your company, your brand, and your products & services up to 13 times before they make contact with you or buy from you.

Why is that?

The Internet is the greatest library of information which has ever existed.

Whether they’re buying new CNC drilling machines for their factory floor or purchasing picnic tables for their gardens, today’s buyers carry out thorough research now before they contact a professional.

With content marketing, you lay a trail of actionable, useful, and informative information on your website, on the internet, and on social media for potential customers to find.

The more they’re exposed to your company and the more they trust the information you share with them, the more likely they’ll contact you when they’re ready to buy.

Contact us to develop a content marketing strategy to deliver regular, high-quality, closeable leads for your business.

Content marketing

Copywriting services

In the digital era, copywriters are the people responsible for making sure that your company and its products and services are easy for customers to find online.

For offline marketing campaigns, they’re the people who create elegant and response-driving brochures and sales letters and who create powerful telesales scripts for companies.

The copywriting we produce for clients:

  • is easy for consumers and decision makers to find online,
  • sells your products and services well,
  • can be shared online, and
  • pulls business decision makers and consumers to your website.

The content our copywriters create informs, educates, and persuades your target audience with a benefits-led approach so that they are motivated to enquire about or to buy your products and services.

Please get in touch with us – let us review your current online and offline marketing materials and come back to you with suggestions on improvements and opportunities you might be missing.

COPYWRITING SERVICES

Niche marketing services

Our copywriters, marketing planners, and website designers offer niche marketing services to eight distinct sectors.

We help clients in the following sectors increase both the number of enquiries and sales they receive using a mixture of content and direct marketing:

Click the button below to find out more.

NICHE MARKETING SERVICES

Our sales-driven, response-driven online marketing team

We are a team of marketers and sales professionals from different backgrounds and disciplines who have come together to offer clients a new type of joined-up marketing service.

You’re at our inbound marketing site – investment in inbound marketing has increased substantially in the last 10 years and this investment will continue to increase as companies target high search engine rankings and substantial social media followings.

We are driven by and focused on selling – we want each client to be able to accurately measure the value we add to their businesses in terms of additional leads, greater numbers of orders, and higher order values.

To find out more about our direct marketing services team, please click here for our sister site.

Our inbound marketing services

Direct response marketing FAQ

The standard “inbound marketing” definition used by most companies in this sector is:

the creation of valuable and insightful content for prospective customers which is easy for them to find when they are looking for information on your products and services

What is content?

Content can be many things – it can be text, graphical or image based, audio, video or a combination of one, some, or all.

Most content is written and the most popular and successful written content includes articles, blogs, case studies, white papers, press releases, and more.

Inbound marketing (sometimes known as indirect marketing) is primarily web-based – your content is mainly hosted on your website but we can also distribute it via social media, outbound email marketing, email newsletters, and 3rd party websites.

The difference between outbound and inbound marketing is who makes the first move.

With outbound marketing, you initiate the contact with the client.

Standard outbound marketing techniques, sometimes referred to as direct marketing, include email marketing, telephone marketing, and direct mail marketing.

More Than Words offers direct marketing services – please click here for our sister website.

It’s the other way around with inbound marketing meaning that you have to wait for them to come to you instead.

One important concept which applies to both inbound marketing and outbound marketing is the buying journey.

How does inbound marketing work?

Before a consumer or a decision maker for a business, school, or public sector organisation, their journey might look something like this:

  • awareness – they may be aware that there is an issue they’re unable to resolve which costs them money and/or prevents them from exploiting an opportunity. At this stage, they start searching the internet to find if other people or companies have this issue and how they resolved it.
  • consideration – following their initial research, they may have discovered four or five different solutions open to them and the buyer then starts to investigate each solution in turn to discover which is most suitable for them.
  • decision – they will have decided on one or two solutions they wish to pursue and they’re now ready to engage with potential suppliers with a view to making a purchase.

With inbound marketing, you create the content which the prospective customer reads at all points of their buying journey.

Underpinning the inbound marketing buying journey is the concept of “marketing touches” – in other words, exposure to your content.

The content your future clients are exposed to could either be on your website, on an email newsletter or email marketing campaign, social media, 3rd party websites, telephone marketing campaigns or more.

Many marketing experts contend that it can take up to 13 exposures to your company’s content before a client:

  • has enough knowledge about the products and services they need to be confident enough to speak with a sales rep and
  • considers your products and services as suitable and your company as capable of successfully delivering the solution they’re seeking.

With inbound marketing, each exposure to your content is an opportunity to interact with your future client.

You should invite them to join your email newsletter or follow you on social media.

By doing so, your company will remain visible to them during the buying journey and each email newsletter or social media post is an additional “marketing touch” taking them closer to the point of making an enquiry.

Both have their place in a company’s approach to the marketplace.

So much so that there are two distinct divisions to More Than Words – this is our inbound marketing site but we have a substantial team of outbound marketing experts whose services you can find out more about here.

Outbound marketing requires constant investment but the returns on the investment you make are generally very high (up to 4,200% with email marketing).

Email marketing, telemarketing, and postal marketing are very much sales-driven. Its goal is to catch people either at the decision phase or towards the end of the consideration phase.

Conducted within a short time window of sometimes a few hours or at most a month, multiple contacts are made with the decision maker to convince them about:

  • the efficacy of the products and services they’re being offered,
  • the value those products and services will deliver to them, and
  • the credibility and the experience of the company offering the products and services.

Outbound marketing takes a fraction of the time to produce leads and sales compared to inbound marketing.

However, more and more companies are diverting greater proportions of their marketing budgets to inbound marketing despite the fact that it can take a year or more for a website visitor to become a client depending on the products and services you sell.

Why is that?

Inbound marketing delivers stronger leads than outbound marketing – the decision makers you’re trying to sell to have taken significant time already before they contact you to understand your products and services and the benefits they bring.

With outbound marketing, educating the customer is far more intense and done over a shorter time.

It’s harder for your sales staff to sell to a decision maker wary of committing to buying from a new supplier than it is to someone who has done due diligence through repeated exposure to your valuable content.

As the amount of content you create and distribute grows, so does the authority, credibility, and relevance that Google ascribes to your website.

In other words, the more high-quality SEO content you’ve got on your website and/or a 3rd party website, the higher on Google’s search engine ranking pages your website finishes.

More visitors equals more high quality leads.

Unlike outbound marketing which needs constant investment, you can pause investment in inbound marketing occasionally once the amount of content on your site and around the internet has reached a critical mass.

If you stop spending money, the high-quality traffic to your website which results in a stream of constant high-quality leads doesn’t stop overnight.

The effects sometimes persist for months or years because of Google’s elevated search engine rankings.

Once critical mass has been reached, high-quality leads just keep appearing in your inbox. Your telephone will still continue to ring with people making enquiries.

For the long-term future, it’s much easier to sell a business whose website constantly attracts high-quality leads for a higher price and in a quicker time. In some cases, your website may actually be more valuable than your company.

More Than Words uses both inbound and outbound marketing to promote our services – it gives us much greater control over the number and quality of leads we generate as a company.

We would strongly recommend to all clients that they practice both types of marketing and we’d appreciate the opportunity to speak with you about working with your company.

An inbound marketing strategy covers:

  • what type of content you’ll create and
  • how you make sure that your future customers have got the best possible chance of seeing that content.

To be successful, your inbound content has to be of the highest quality and SEO-optimised.

Even better, it has to answer directly the questions that future clients have about your products and services.

Consumers and decision makers within businesses, schools, and the public sector search for the information they want online before they contact a professional for help.

Your content needs to reflect the questions your target audiences are actually asking Google.

For example, let’s say that you run an employment law practice.

While finishing near the top of Google for “employment law” is a good thing, finishing at the top of Google is even better for the issues on employment law clients are actually searching for.

For example, dismissing staff members is one of the hardest and most legally contestable actions an employer can take.

If, when looking for information on how to dismiss staff members, an employer found actionable, high-quality advice on your website on actual search terms like “how to sack an employee”, “can I sack an employee within 2 years?”, and “can I sack an employee for poor performance?”, this would be of great benefit to your practice.

Why? First, by answering the prospective client’s question in a well-written, empathic, and professional article, you have demonstrated your expertise.

Your contact details are also on the page your client is reading so we can use this visit as an opportunity to encourage them to contact you straight away, to sign up to your email newsletter, or to follow you on social media.

Second, finishing top of Google for “employment law” hasn’t made you more visible to someone seeking specific information or help.

However, by investing in content like “can I sack an employee on sick leave?”, your practice has been seen by someone who may be in need of a service you can charge for.

Now we have the content, we need to make it easy to find.

Creating a library of high-quality, SEO-optimised, plain English articles on your website will mean that it finishes higher on Google’s search engine results page. The effect is cumulative meaning that the more content you upload, the higher your website and every page on it will incrementally rank.

Getting more people with questions you can assist with and problems you can solve to your website is the core aim of inbound marketing. When they’re on your website, we can invite them to get in touch with you.

Second, the value of email newsletters is greatly undervalued. Distribute your new content to your existing client and prospect databases with an email newsletter. Ask us about managed email marketing campaigns if you want to distribute your content by email even further.

Third, regularly linking to high quality content from your social media activity generates additional inbound traffic and increases the likelihood that your followers will share your content with their followers.

And last, which 3rd party websites and platforms do your target audiences regularly consult and trust? We negotiate the posting of content on these websites and platforms for you so that you’re seen by the widest possible audience in an environment they trust.

Better still, placement on 3rd party websites and platforms is always accompanied by a link back to your website which increases its perceived value to Google.

This is inbound marketing and how it works – and, as consumers and business decision makers consult the internet even more, it’s important to invest in content to make sure that it’s your website which is seen and not your competitors’.

Speak to one of our advisors about a bespoke inbound marketing strategy for your company

Get in touch. Let us know more about your company, what you sell, and who you sell it to.

With that information, we’ll come back to you with an inbound marketing plan bespoke to your company and its commercial and revenue goals over the coming 12-36 months.

Your inbound marketing plan will consist of both the highest-quality, Google-optimised copywriting and high-visibility distribution of your content giving it a much greater chance of being seen by your target audiences.

Inbound marketing is a high-return-on-investment form of promoting your products and services with one important difference.

Unlike other forms of marketing, the investment you make in inbound marketing continues to produce new leads and new sales even if you temporarily pause investment into it.

With the world moving online, now is the time to make sure that your website and the products and services you sell are found by the business decision makers and consumers you target.

We’re available on 0330 010 3495 or you can click here to email us.

We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.

More Than Words (Marketing) Limited is registered in England – company registration number 10346363.

Contact us to find out more about our inbound marketing services

To speak with one of our account managers, please call us on 0330 010 3495, click here to email us, or fill in the form below and we’ll get back to you as soon as possible.



    Inbound marketing – interesting links and more information

    Although a little over ten years old, companies now invest more in inbound content based marketing than outbound direct marketing.

    With inbound web-based marketing, you place insightful, response-provoking, SEO-optimised content in the places on the internet where your target customers look for information on your products and services and the benefits they deliver.

    If you’re new to inbound marketing and you’d like to carry out more research into inbound marketing before you get in touch with us, we’ve compiled a list of links to some of the internet’s most informative, reader-friendly articles below:

    To speak with an experienced account manager about how your company can generate more leads and sales from inbound marketing, please call us on 0330 010 3495 or click here to email us.

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      Bushboard Washrooms
      Bushboard Washrooms
      08:59 09 Mar 21
      We have used More Than Words to send multiple campaigns. They are very prompt with responses and their customer service is excellent. Would highly... recommend.read more
      Sue Palentine
      Sue Palentine
      12:50 04 Feb 21
      I have worked with Clare and the team for a number of years and have always found them to be very professional, going the extra mile to help me with... the sectors I am working on in regards to training.Clare is very responsive and the whole process is dealt with and data provider within 24 hours, excellent service.I would highly recommend More Than Words Marketingread more
      Jon Jenkins
      Jon Jenkins
      10:52 27 Jan 21
      I've used More Than Words for a number of years for a couple of different businesses. What I love about working with them and Mark in particular is... how they can take my garbled ideas and turn it into something that reads just how I want to sound. It is as if my best self has crafted the words. I get the perfect end result without any of the hard work. I've been more than happy every time.read more
      Steve Turnbull
      Steve Turnbull
      15:47 25 Jan 21
      I have been working with Mark and the team at More Than Words for a while now and as always the service and customer care I receive is second to... none! I own an out sourced marketing firm - The Marketing Advisory Service and any time myself or a client of ours needs data we always go to More Than Words. Their expertise and knowledge is top notch and we know we always get a top quality product and data. You will be hard matched to find a better company!read more
      Jamie O'Neill
      Jamie O'Neill
      11:05 25 Jan 21
      Very good results off the back of the investment. Great way to raise brand awareness early on
      Michael Peake
      Michael Peake
      14:35 14 Jan 21
      Excellent Quality Data delivered promptly with great service. Has been a huge help during the current pandemic and will be using them regularly. The... best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.read more
      Claire Hunter
      Claire Hunter
      14:26 06 Nov 20
      What can I say about Lisa? Well she literally is the Queen of Data!I have worked with Lisa for just over a year now. Her data has always been spot... on. She is personable and professional. I have actively recommended her to my clients. If you’re in the market for data. Lisa really is the woman to speak to.read more
      Oliver Backhouse
      Oliver Backhouse
      14:53 20 Oct 20
      Clare and her team are incredible, they go the extra mile to make sure they deliver everything and more. I would highly recommend to anyone.
      Shredall SDS
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      12:19 10 Sep 20
      We've been working with More than Words for several years now. Lisa is really knowledgeable , very helpful and generated leads in a short time for... our businessread more
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      Lisa really knows her stuff, she was very helpful and generated leads in a short time for our business
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      I've been working with the guys at MTW for many years. Mark especially is a genius. His work is incredible, i will never use anyone other than Mark... to do copywriting. Words can not explain how much faith i have in him to help me with my business. I've witnessed the business grow over the years and it's no surprise as their customer service and quality of work is top notch. thank you guys!read more
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      08:31 22 Jul 20
      I used More Than Words to rewrite the content of our website in a SEO friendly way and I have to say it is probably the first time I've ever spent... money on SEO and got some value from it. Because what I got was something tangible that I could see was a vast improvement on the existing content. I would urge anyone trying to improve their rankings on Google to get in touch with these guys because no matter how good your website looks, if your content sucks, you can be sure Google's not going to rank it.Update: Since uploading the revised content to our website I have found that the average cost per click on Google Adwords has gone down from £3.90 to £1.26, so this is literally paying for itself. If you use dynamic ads then you need these guys in your life!read more
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      Went above and beyond to be helpful and ensure we were looked after as clients. Very experienced and professional.
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      Clare has been exceptional in providing the advice and information we need. All articles have been delivered in a professional and timely manner.
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      I have worked with Clare and her team on a couple of occasions and I can honestly say that they deliver. I can highly recommend More Than Word -... Steve Smith, Accendo Suppliesread more
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      I can’t thank Claire and her team enough for all the hard work and consistent high quality work to grow my business. I’m for ever grateful
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      15:46 03 Jul 20
      Having worked with Clare and the More Than Words team, I have been impressed with their engagement and the support and management provided each... time. Clare is astute and honest, and it's appealing to work with one company who could provide marketing data and carry out email/telemarketing, instead of having to work with different companies for each service.read more
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      06:00 03 Jul 20
      The team were a pleasure to work with. Professional, informative, knew their industry well. We highly recommend them.
      Wesley Parker
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      13:52 29 Jun 20
      You would struggle to find a more enthusiastic and passionate copywriter than Mark and his team. He has delivered excellent quality content time and... again. We couldn't recommend him more.read more
      Andy Blewden
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      Excellent quality articles delivered in a professional and timely manner. Mark knows his craft very well and is always quick to respond to emails!
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      The team at More Than Words always offer great customer service and value for money. Would recommend.
      Daniel Whittle
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      We have been using more than Words since January 2019 and have been very impressed with their skills, service and support. They have added measurable... value to our marketing, proving blog articles for use on our website and use in social media. Would happily recommend.read more
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      Great company to work with. Communication and advice throughout the process was top notch..
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      I worked with Clare and her team, it was refreshing to have a very professional approach applied, the level of information in the final report... ensures that we know what we are looking to improve before we move to the next project with Clare. Thank you your assistance is greatly valued.read more
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      Having worked with the team, especially Clare I can’t speak highly enough about them. They deliver exactly what they say and set expectations very... early in the process. Their no nonsense approach provides confidence and results and I will use them again, I’ll recommend them again and I’ll continue to support them.read more
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      First time of working with MTW and they have done a fabulous job. They deliver what they promise and are a pleasure to deal with. I wouldn't hesitate... to use them again for our next project.read more
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      What a great Team! Clare always comes up with more creative ideas than we could manage at any one time, so we're assured of a great campaign whenever... we have one running. Always listening, responsive to our feedback while always capturing customer feedback through the process which help us tailor our approach. They've been outstanding in this current lockdown and provide significant value-for-money while our business looks at every penny spentread more
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      Wouldn't use anyone else for our copywriting and content management needs. They are prompt, precise and powerhorses in how they work. If you need... content for a website, blogs or eBooks look no further...read more
      Karl Marrion
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      11:09 21 Feb 20
      I have worked with MoreThanWords for a few years now. Mark has always gone the extra mile to make my articles the best they can be.
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      We have worked with Claire for many years and always received the best service. They are honest, reliable and with excellent quality data. ... Certainly recommend them!read more
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      18:44 24 Jan 20
      We have just started using more then words. Clare and her team have been great. Our campaign had instance success with hot leads passed back as... requested for us to close out. I have been very impressed so far.read more
      Andrew Middleton
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      17:15 16 Jan 20
      We have been using Clare and the team at More Than Words for the last 18 months and have found them to be very helpful in support of our website,... GDPR compliance activity and email marketing campaigns! Thanks for you support!read more
      Peter Swidrak
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      11:06 16 Jan 20
      Lisa is so on the ball and always ready to go the extra mile to make sure my campaigns work, if I ask a question I get a reply in minutes, same goes... for Corey who organises the nuts and bolts.The time I save from letting More Than Words handle my campaigns I can spend on actually doing my job and it's fair to say that the use of their targeted data base is one of the reasons I am still doing what I love to do in the art business into my twentieth year.read more
      Paul Drewett
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      10:17 14 Jan 20
      More Than Words are professional, fast and responsive. As a company we were really struggling to get our message across and to describe our very... similar products in different ways. More Than Words not only understood our needs, they produced some of the most original and interesting content about our products that I have ever read, and on their first attempt too. Fantastic service and a delight to work with producing original and interesting copy. You would expect to pay a lot for this high quality service but their prices are incredibly reasonable and affordable. I would highly recommend this company for any of your copywriting, they will do a fantastic job for you.read more
      Emily Francis
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      11:51 18 Dec 19
      Great service that helped us as a start up to tell people about our brand.
      aaron bartaby
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      We have dealt with Clare and more than words for around 12 months now. nothing is too much to ask and Clare is always extremely helpful and... knowledgeable always providing us with what we need whenever we need it! definitely the best on the market.read more
      Richard Devine
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      An excellent company offering friendly and flexible solutions to marketing needs. We especially appreciated Jackie's work on our behalf. Recommended.
      Insightful Communications
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      15:37 12 Dec 19
      Very prompt service received to date from initial enquiry to receiving the data. Clare is also very friendly and helpful 🙂 Look forward to seeing a... great ROI from the data once we start to use it for our clients.read more
      Amy Palmer
      Amy Palmer
      08:13 15 Nov 19
      We have used more than words for the passed 8 months for our data needs and the quality is the best We’ve ever had. Always efficient and keep you up... to date to keep for GDPR compliance. Very quick ROI and has played a huge part in our customer and company growth. Lisa and Corey are great to deal with, very professional, friendly and deliver exactly what you ask for. Wouldn't use another company now and I look forward to doing business again in the futureread more
      Chrissy Backer
      Chrissy Backer
      11:30 09 Nov 19
      Always a great experience working with Ben, Clare and the team at More Than Words. I’ve worked with them regularly for over a year and had great... results delivered in a timely fashion every single time. I can’t fault them! They always go above and beyond, I wouldn’t want to work with anyone else.read more
      Roy Upperton
      Roy Upperton
      13:29 07 Nov 19
      Literally just started out with More Than Words Marketing and the help and direction I've been given to date by Nicola has been outstanding ....... looking forward to seeing my business grow with their help and guidance.read more
      scott walker
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      Genuinely can't praise these guys enough!. Some complete idiot posts a 1 star review...without comment, what does that tell you?!?!?I've... personally used Clare and the team to data cleanse and provide lead generation. They delivered more than was asked and communication was faultless.read more
      JR Pat Testing
      JR Pat Testing
      19:11 06 Nov 19
      Clare and her team have managed several campaigns for me and I cannot recommend them more highly. They are such a lovely and sincere group and have... generated fabulous results for my company, JR PAT Testing Ltd. Always transparent and I think they stand out a country mile from anything else I have experienced before. I will always use their services and I am happy to provide a detailed reference anytime for anyone. John Ross, owner at JR PAT Testing.read more
      Matthew Turner
      Matthew Turner
      15:09 06 Nov 19
      I have used More Than Words for Copywriting services for a long time now. Not only is their standard of work exceptionally high but nothing is ever... too much for them. I often give them short deadlines and they always complete the work on time and on budget. Thank you.read more
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      15:06 06 Nov 19
      We have worked with Clare and her team for a number of years and can't rate their service highly enough - both as a supplier and a client.
      Liz Clark
      Liz Clark
      14:40 06 Nov 19
      Very knowledgeable staff who understood my business needs and delivered exactly what they promised. I will use them again.
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      Bushboard Washrooms
      08:59 09 Mar 21
      We have used More Than Words to send multiple campaigns. They are very prompt with responses and... their customer service is excellent. Would highly recommend.read more
      Sue Palentine
      12:50 04 Feb 21
      I have worked with Clare and the team for a number of years and have always found them to be very... professional, going the extra mile to help me with the sectors I am working on in regards to training.Clare is very responsive and the whole process is dealt with and data provider within 24 hours, excellent service.I would highly recommend More Than Words Marketingread more
      Jon Jenkins
      10:52 27 Jan 21
      I've used More Than Words for a number of years for a couple of different businesses. What I love... about working with them and Mark in particular is how they can take my garbled ideas and turn it into something that reads just how I want to sound. It is as if my best self has crafted the words. I get the perfect end result without any of the hard work. I've been more than happy every time.read more
      Steve Turnbull
      15:47 25 Jan 21
      I have been working with Mark and the team at More Than Words for a while now and as always the... service and customer care I receive is second to none! I own an out sourced marketing firm - The Marketing Advisory Service and any time myself or a client of ours needs data we always go to More Than Words. Their expertise and knowledge is top notch and we know we always get a top quality product and data. You will be hard matched to find a better company!read more
      Jamie O'Neill
      11:05 25 Jan 21
      Very good results off the back of the investment. Great way to raise brand awareness early on
      Michael Peake
      14:35 14 Jan 21
      Excellent Quality Data delivered promptly with great service. Has been a huge help during the... current pandemic and will be using them regularly. The best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.read more
      Claire Hunter
      14:26 06 Nov 20
      What can I say about Lisa? Well she literally is the Queen of Data!I have worked with Lisa for... just over a year now. Her data has always been spot on. She is personable and professional. I have actively recommended her to my clients. If you’re in the market for data. Lisa really is the woman to speak to.read more
      Oliver Backhouse
      14:53 20 Oct 20
      Clare and her team are incredible, they go the extra mile to make sure they deliver everything and... more. I would highly recommend to anyone.read more
      Shredall SDS
      12:19 10 Sep 20
      We've been working with More than Words for several years now. Lisa is really knowledgeable , very... helpful and generated leads in a short time for our businessread more
      James Ritchie
      14:59 20 Aug 20
      Lisa really knows her stuff, she was very helpful and generated leads in a short time for our... businessread more
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