If you are struggling with how to attract more visitors to your website you are not alone. Many modern businesses find themselves endlessly looking for ways to attract website visitors that also match up to the demands and requirements of their target market. 2019 research from the Content Marketing Institute found that 71% of content [...]
One of the most common Google searches businesses make is ‘how often should you post on social media?’ Striking a balance between being interesting and irritating is crucial for those trying to build a social media following. Most businesses know that if you can get into the habit of pushing out one or two pieces [...]
There are many ways to turn your website into an effective marketing and sales channel for your business and, when we carry out a free SEO website audit for you, what we want to do is to find the quickest and most effective Google-friendly way to get you the result you want. So how do we approach your free SEO audit?
Clients who are sick of their accountants are they to move to a new one as a result of being let down by their current accountant during the COVID-10 crisis. One email campaign we recently ran for an accounting client of ours got: a 36% open rate and 154 clickthroughs to their website. These are [...]
Any copywriter can deliver content for your business that describes the benefits and attributes of your products and services. However, a merchandising copywriter is someone who has the knowledge and skill to blend creativity and strategy to turn prospects into customers.
Health and fitness has never been so popular. Gyms, dance studios, exercise clubs and personal trainers alike compete furiously against each other and the best way to differentiate yourself is to use a fitness copywriter to work on articles, blogs, and more for your website. The fitness industry is the UK is thriving. Even without [...]
Once reserved for adrenaline junkies hoping for an action-packed tour full of surprises, adventure travel is now a popular choice for mainstream jetsetters. An adventure travel copywriter now plays an integral part within almost every travel and tourism marketing campaign and the need to use vivid text when promoting experiences to stand out is even [...]
One questions our clients always ask us prior to placing their orders is "how does content marketing produce inbound enquiries for businesses?" This is the right question to ask, of course. Clients are understandably keen to understand how the investment they make in our services will generate a profit. Creating a steady flow of new [...]
Joined-up marketing involves having your marketing team pressing the accelerator pedal as hard as possible with your sales team steering the car. You both know where you're going, you know what each other is doing, and you're working as a bigger team to achieve company goals faster than ever before. To understand why it’s important [...]
With the level of competition for clients out there at the moment, there's never been a better time to invest in blogs for accountants. There are 35,520 accountants competing for business with each other and, with marketing moving online more than ever before, your website and its content needs to place very highly on Google. [...]