Fully Google-optimised
High search engine ranking
Sales-driven copywriting
Written to drive response
Elegant, responsive design
Very quick loading

You never get a second chance to make a first impression online

The need to work with an established website design agency has become greater in recent years as:

  • the programming language behind websites has become much more complicated,
  • sites now must work well, load quickly, and look superb on phones and tablets as well as desktops and laptops, and
  • the level of online competition has increased for companies using both organic (non-paid-for) and sponsored (pay per click) ranking techniques.

When a potential customer visits your website, they’ll make a judgement about your business within the first few seconds.

Both Google and your visitors will penalise you if:

  • the text is difficult to read,
  • your site looks messy and disorganised,
  • the navigation is complicated, and
  • it takes a long time to download because of the number of images or because of poor coding.

The volume and the value of online sales is increasing exponentially and, for most B2B and services companies, the internet is becoming or has become their main source of leads.

This has made the need to invest in a high-quality, responsive, Google-optimised website much more urgent in recent months particularly in the light of the COVID-19 pandemic.

Our website design agency service – initial consultation

Prior to starting work on your new website, we’ll present you with a plan.

Before we do that, we’ll ask you about and research the following:

  • your company, its history, its management team, and its ethos,
  • the products and services you sell,
  • your target markets,
  • what makes the products and services you sell vital, necessary, and/or attractive for your target markets,
  • what is it that may deter a buyer from purchasing your products and services, and
  • your after-sales policy.

We’ll also investigate your competitors’ websites to see what they’re doing well and what could be improved.

When building a website, one of the most important areas of investigation is understanding why your competitors are beating you online.

We will emulate much of their strategy but we will beat them by doing even better what they’re already doing well.

After our research has finished, we’ll then present you with our suggested blueprint for your website.

We welcome any and all feedback to the plans we show you with a view to deciding on a jointly-agreed course of action.

Once we have agreed the scope of the work we’re doing for you, our copywriters, designers, planners, and user experience team will start work on your site.

Your website creation quote

We’ll quote you for the work at the point where you’re happy with the plan we’ve outlined.

More Than Words’ pricing policy is to be as competitive as possible for your clients but without sacrificing quality or attention to detail at any point.

Find out more

To find out more about our website design agency services and to book in your initial telephone conversation, please call one of our account managers on 0330 010 3495 or email us at website-design@morethanwordsuk.co.uk.

Working with our digital design agency team on your new website

Turn your site into a revenue-generating route to market by working with an experienced web development agency team

You have ultimate control over your website.

The quality and findability of your website is now inextricably linked to the future prospects of your company.

You alone decide:

  • how you want your company to be presented online,
  • the quality and the quantity of the information your company shares with the outside world about itself and its products and services, and, ultimately,
  • how your website guides potential clients through both the discovery process and the sales process.

Designing a great website is worth the effort but only if you use the latest SEO techniques to ensure customers can find you in the first place.

Getting to the first few search results on Google gives you the best chance of winning new business and capturing market share

Once potential customers have found your website, they immediately expect to see compelling, engaging, informative, and actionable copy wrapped in a fast-loading, elegant, intuitive, and responsive design.

The number one spot should be your ultimate aim as that gets over 31% of clicks.

However, getting within the top 5 is still a great result.

A top 5 finish substantially maximises your chances of benefiting from increased sales activity and revenue as more people discover you and your products and services.

Every time you upload a new item of high-quality, actionable, SEO-optimised content you add to your website, Google’s evaluation of the credibility, authority, and relevance of your site increases.

Every incremental increase in Google’s evaluation means that your website and every page on it benefits from higher search engine rankings.

That’s why, with any new website you order, you should insist that your agency provides you with at least a 6-12 month content marketing plan for maximum return on investment.

Our website design agency team combines high-quality, SEO-optimised content with aesthetic and functional elegance and simplicity

When a potential customer asks Google a question which your company can help with, there is real commercial value in making sure that your site is at or near the top of the list for them to find the answer.

When you have an beautifully designed website which…

  • includes SEO-friendly copywriting throughout,
  • a well-structured responsive layout which loads quickly on mobile devices and desktops, and
  • helpful, plain English content containing the relevant keywords and phrases a customer is searching for,

…you make it much easier for both Google and your visitors to find you and reward you.

Once you’ve got the clickthrough to your site from a visitor, you then need to keep them engaged.

Today’s consumers and business decision-makers don’t have time to look around to find the answers they’re seeking – they expect what they need to know to be right in front of them straight away.

If it’s not, they’ll click straight back to Google and onto the next link.

Google is aware of every second that your reader spends on your website.

The longer a visitor spends on your site, the more relevant Google judges the content.

And the more relevant Google judges the content, the higher each page on your website will rank further maximising your chances of generating more sales and more closeable customer leads.

Your website needs to be visibly “you”

Your website design agency must incorporate your branding into every aspect of your site so that, even after minimal exposure, customers instantly recognise who you are when they encounter any content created by your company.

If a visitor is new to your company, your branding must be clear, distinct, and appealing to be memorable.

Today, customers expect your website to be intrinsically linked to your other online platforms both aesthetically and through the tone of voice you adopt online.

This continuity – your brand strategy – is important for building a trusting relationship.

Brand recognition and familiarity increases the level of confidence visitors have in your firm – you’ll be seen as a professional, reliable company which offers value for money and which is easy to do business with.

Website design agency services - FAQ

They should aim to:

  • secure your company the highest Google ranking using the latest SEO techniques,
  • make your website seamless to use as possible for visitors,
  • populate each page with content which your target audiences appreciate and respond to, and
  • understand that you need to make a return on your investment and employ every tactic to ensure you receive that return as soon as possible.

We can do both.

If you already have a website but it isn’t SEO-friendly, we can help you achieve that although, in some circumstances, we may recommend a complete site rebuild.

If you’re just starting out in business or if you don’t have a website yet, we can create one for you.

It may just need a few SEO-friendly tweaks.

Our web development agency team will be happy to take a look at this for you.

It’s mostly to do with ranking as high as possible on Google.

Google is the most widely used search engine in the world.

This means that a high and visible ranking on the site can make a significant and positive difference to the levels of online traffic you receive and the number of sales generated by that traffic.

The higher up the search results you are, the more likely it is a customer will click on your site.

Absolutely. We would really appreciate the chance to hear your ideas and our web design and build team will be happy to brainstorm with you to come up with your strategy.

We have experience of working with companies across a vast range of business sectors.

Our portfolio includes businesses from the health and well-being sector to air conditioning companies and education providers.

If we have not had direct experience working on a website with your industry, the high likelihood is that we’ve worked with companies in your sector providing either copy writing, email marketing, telemarketing, or social media marketing.

By linking to other articles and websites which Google values in the articles and on the pages of your site, Google is more likely to believe that the information on your site must be credible and reliable.

We research your target customers in-depth to find out what they want as well as the business sector you operate in.

We then combine this knowledge with the products and services you offer and we use our knowledge of sales psychology to create a website which:

  • addresses customers’ pain points (those things that stop them from buying),
  • highlights the benefits of your products and services (those things that make them want to buy), and
  • showcases your company, its history, and the people working for it (so, when they have made their mind up, it’s your company they choose to buy from or enquire to)

We have a team of experienced web designers, copywriters, and SEO technicians who discuss their approach with you throughout your time with us so that we can deliver the result you specify.

 

Not necessarily however, as you’ll understand, we apply techniques and approaches that work across all sectors to all aspects of your website build.

We find out what will work best for your company and we then write, design, and build it in a way which we believe will most likely allow you to achieve your commercial goals.

It’s very important.

Including legitimate, “white hat” SEO techniques throughout your website – including in product descriptions, website headings, and any text or images – means that what your website has a much greater chance of being listed highly on Google.

Google is a highly intelligent service which uses the very latest and most sophisticated artificial intelligence software to determine a site’s authority and relevance.

On each page and in every blog post and article, we deploy a combination of “ranking factors” to make sure that your website lands on or as close to page one of search.

Simply call us on 0330 010 3495, click here to email us, or you can fill out the form at the bottom of this page and we will be back in touch with you.

Our aim is to reduce to zero any reliance you have on pay per click

Your website is very often the first point of contact with a client.

A poorly designed website puts customers off.

That’s because a below-par website equates to a below-par customer experience in visitors’ minds and they’re unlikely to want to spend any more time with you.

“If you can’t be bothered to get your website right, are you going to be bothered about keeping me happy?”

Without a website design agency planning the entire visitor journey from landing to the point of sale or from landing to a visitor leaving their contact details for follow up, you run the risk of losing a prospective customer’s attention.

If your potential client is having difficulty navigating your website, the chances are that they will quickly give up and find an easier website to use.

Google also penalises hard-to-use sites, just like visitors.

Competition in the marketplace is so fierce meaning that it’s vital that the website design agency you use makes your site as user-friendly as possible so that your customer has no reason to look elsewhere.

It should be easy for your visitors to find the information they want, wherever they landed on your site.

Organic traffic versus paid for traffic

Organic traffic, in other words website traffic companies don’t pay for, accounts for 50% of total clickthroughs.

To keep benefiting from these free clickthroughs, your website and every page on it needs to features the most relevant keywords and use the latest modern SEO techniques.

This is the best and the most cost-effective way of ensuring that your potential customers continue to find your products and services when they’re searching for them.

Otherwise, the only way to be noticed on Google is to pay for clicks and, if you rely on that, your cost per customer acquisition will be substantially higher.

Without a strategic website design partner, you won’t keep any higher Google rankings you have earned because SEO trends and guidelines are subject to constant amendment.

You may already have an aesthetically pleasing website but, if it’s not SEO-friendly, the number of sales and leads will disappoint you.

Google-friendly, sales-driven website copywriting which converts

When commissioned by a client to provide website design and development work for their company, our aim is to create a clear and concise website whose content:

  • immediately grabs the reader’s attention and
  • demonstrates immediately to a visitor how you can either solve their problem or meet their needs and desires through benefits-led and SEO-optimised sales copy.

This may be your only opportunity to impress a visitor enough to encourage them to:

  • make a sales enquiry,
  • subscribe to your email newsletter service,
  • follow you on social media, or
  • make a purchase.

We don’t want to waste that opportunity so we invite visitors to take the action you want them to take at every opportunity.

We use SEO-friendly sales copy throughout on all main web pages and supporting webpages.

From headlines, subheadings to appropriately formatted text, your website will be easily found by Google and therefore easily found by your customer.

Website design with an SEO and a sales focus

Without an SEO-friendly website, you’ll be fighting for online visibility from the outset.

Creating or re-writing your website to make sure Google successfully understands your site is half the battle when attempting to attract more visitors and to convert them into sales or leads.

To take advantage of the high placement we achieve for you, our sales copywriters produce content for your site which…

  • engages with customers’ hopes and
  • addresses their pain points and fears

…with the goal of producing an immediate enquiry or sale.

Where the opportunity of a sale is not immediate, we want your visitors to sign up to your email newsletter service and/or to follow you on social media.

If they do sign up, your company and its products and services will be a constantly reappearing fixture when they’re on their buying journey.

Contact us for website design ideas which deliver for your company

Your website will both look and read very well on smartphones, tablets, laptop computers, and desktop computers.

When working with our website design agency team, you’re in charge of the process at all times and we keep constantly up to date with our progress.

We’re open during office hours between Monday and Friday.

Please call us, email us, or fill out the contact form below and speak with one of our website design agency team.

We’re available on 0330 010 3495 or you can email our content marketing team by clicking here.

We’re based in North Shields town centre if you want to come and visit us. We’re only three minutes’ walk from North Shields Metro station and there is plenty of free parking outside you can use.

Find out more about our website design service

Call us now to receive more info on 0330 010 3495, click here to email us, or fill out the form below.



    Website design – interesting links and more information

    Website design is both an art and science.

    There’s plenty of information online about what makes a great website but we’ve put together a list of our favourite articles about website SEO for your further reading:

    To speak with us about creating an SEO-friendly website, or re-writing your website and current contents following SEO techniques, please call us on 0330 010 3495 or you can email us for more information and support.

    Where do you operate?

    We’re based in North Shields, near Newcastle upon Tyne, but we help businesses all over the UK – and further afield.

    As long as we can chat online, we can work together. We have provided the following services across the UK for companies wanting a better website:

    • Website design London
    • Website design Manchester
    • Website design Birmingham
    • Website design Edinburgh
    • Website design Newcastle

    If you don’t see your location listed here, please give us a call.