Commercially-focused, conversion-driven articles for your website
Our article writing team creates SEO-optimised content of the highest quality which makes our clients’ products and services much more visible online when their potential customers are searching for information.
Companies need to invest more in their websites than ever before.
That’s because 93% of customer journeys now start on a search engine.
90.1% of customers use Google to start researching a product or a service they’re interested in.
There are other search engines but the search engine battle you need to win the most is on Google.
The compelling sales argument behind investing in online articles
You could pay for your website to feature at the top of Google with their paid-for Ads programme.
Not only is it very expensive but 80% of users ignore online adverts.
Worse still, as soon as you stop spending money on Google Ads, leads from and visits to your website dry up almost instantly.
What’s the most successful strategy for getting the highest possible ranking for your website and all the pages on it for the long term?
The answer is to invest in an online library of the most well-written highly-relevant, search-engine-friendly articles.
What are the best article writing topics for your company?
Your company will make the greatest gains by investing in articles which answer the questions which online searchers are actually asking to find out what they need to know about your products and services.
The best article writing format is long-form – 1,500 words or more.
These articles go into every possible detail about your products and services which your potential customers want to know.
They describe what customers like about your products and services as well as addressing what might put them off from making a purchase.
When you invest in creating your own library of high-quality, SEO-optimised, customer-centred articles, the number of clients visiting your website climbs substantially as both Google and your visitors recognise the credibility and the authority of the content you’ve uploaded.
And, because you’ve freely shared important information which has clearly, concisely, and directly answered your potential clients’ questions and concerns:
- the quality and the quantity of the leads you receive from your website greatly increases meaning a better chance of your sales team securing more and higher-value orders from online enquiries or
- more immediate sales if you run an e-commerce-orientated business.
Our article writing service
With our article writing services, we research before we put pen to paper:
- the products and services you offer,
- the extra value which your range of products and services adds to businesses or to an individual’s life,
- what stops someone from purchasing or making an enquiry – their “pain points”,
- your company, its story, and its position in the wider market, and
- your competitors’ online marketing activities.
When we have concluded our research, we’ll share with you which articles we want to write for you and why.
We’ll show you why the commercial value of each piece we want to write for your company.
We’ll also let you know where we believe your competitors are doing really well and draw up a plan of action to directly take them on.
Ordering our service
Once you’ve given us your feedback as well as sharing with us any articles you’d like us to write for you, we’ll send you a finalised content plan with you together with a quote.
The more articles you commit to, the more competitive the unit cost.
Find out more
Please call one of our account managers on 0330 010 3495 or email our copywriting services team by clicking here.
Why longer articles are valuable in brand building and in winning trust from website visitors
When your potential customers are looking online for information, they greatly value finding detailed, reader-friendly, accurate, and actionable articles which answer the questions they have about your company and your products and services.
Google also values these types of in-depth articles particularly.
That’s why the average length of an article finishing on the first page of Google is 1,890 words.
When potential customers are looking for information, your articles should include as much information as possible.
You risk more by leaving things out by having too many things in.
Around half of all potential buyers will need to read up to 5 of your articles before they contact your company.
Buyers, whether personal or representing a company, now want more information before they spend money than ever before.
Regularly posted, high quality articles is key to any successful content marketing strategy.
Why online articles connect better with customers
We write long-form articles of up to 2,000 words (and more if needed) for our clients.
Each article appeals to readers’ head and heart.
Your brand voice is loud and clear in each piece.
Our copywriting team thoroughly research each article we write for you so that it reads like you or one of your colleagues wrote it.
We get rid of all jargon – every reader must fully understand what your article is about from start to finish.
Each article tells a story in which your new or existing customer can clearly see themselves, their problems, and the solutions they require.
And, at the end of every piece, we include a strong call to action to encourage them to purchase immediately or to leave their contact details.
Newspaper article writing and magazine article writing
If you require assistance in writing articles for a newspaper or writing articles for a magazine, please get in touch with us.
Our copywriters have extensive experience in writing for written and online publications and they would welcome the opportunity of working with you.
Creating an online library of high-quality SEO-optimised article writing on topics of interest to your customers
Uploading just one brand new high quality article a day for your website will deliver you a rapid return on your investment.
Having just 21-54 articles on your site boosts traffic by up to 30%.
We’re happy to write just one article for your site but we invite you to think bigger than that.
Every new high quality article we upload increases the value of every other page on your site in Google’s eyes.
A rising tide lifts all boats.
Your aim should be to create a library of high-quality content for visitors and for search engines.
Consider article writing as a longer-term investment in your company which also delivers significant short-term wins.
Contact us about article writing for your website
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and we’ll get back in touch with you to find out more about you, your business, and your commercial goals for your website.
Ask us for a sample of article writing produced for our clients to understand better the way our writers work.
We’re available on 0330 010 3495 or you can email our copywriting services team by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.