How to start a blog and make money from it

Behind each highly ranked website on Google is a team of experienced blog writing professionals.

Blogs build businesses – but only the right types of blogs.

To get to and stay at the top, blogs must balance answering your target clients’ most frequently asked questions with the technical requirements of Google.

It’s a difficult balancing act but it’s one which the blog writing team at More Than Words get right every day for dozens of clients.

The number of businesses using our blogging services continues to rise.

Why?

It’s because, pound for pound, blog writing generates one of the highest returns on investment for any form of marketing as well as having one of the longest shelf lives.

Our three-step blogging service for clients

Blogging is a investment in the present and in the future of your business.

The investment you make in it now will pay dividends for years to come through more:

• visitors to your website,
• online sales from better engaged visitors, and
• closeable online enquiries for your sales team to follow up.

Every time you upload a new high-quality, informative, and well-written blog, Google’s estimation of your website’s quality, credibility, and authority increases.

You see the benefits of Google’s higher estimation of your website for months and years after your blogs were originally written.

It’s not like pay per click advertising where, as soon as you stop or pause your campaign, the visitors, leads, and sales stop.

Stage one of our blogging service – planning

Before we start writing for you, we carry out research into:

• your company,
• your products and services,
• your customers’ motivations and fears, and
• what’s working well for your competitors.

This helps us understand what your clients want when they buy the products or services you sell.

Our research lets us know which questions and keywords your potential customers use when searching on Google for more information.

And it’s around those questions and keywords we build a content plan.

If your website answers the specific questions people are actually asking online, this greatly increases your company’s chances of being seen by prospective customers when they’re on their buying journey.

Stage two of our blogging service – writing and uploading

The second step is to create the blog posts agreed in your content plan.

Each blog we write must be of genuine interest and value to your customers.

The best blog writing format is to answer openly, honestly, and transparently the questions your visitors have in an engaging, appealing way and in plain English.

The best blog writing topics increase the likelihood of a visitor getting in touch with you or buying from you straight away if you run an e-commerce business.

When we’re writing blogs for you, we research the keywords (both primary and long-tail) which Google expects to see.

By doing that, we make it easier for Google’s AI machine to understand what’s on each blog so that it can sort and rank it accordingly.

Stage three of our blogging service – re-use and re-purpose

Once uploaded, your blog (and all the other blogs you upload) will act as a traffic magnet to your website.

Better still, every new blog increases the authority and credibility of your website and every page on it in Google’s eyes.

A rising tide lifts all boats.

And, when you work with us, we’ll show you more ways to generate even more leads, enquiries, and sales for your business by re-using and re-purposing your blogs.

Ordering blogging from us

When we have finished our initial research, we’ll present you with a content plan outlining the blog posts we believe will be of the greatest commercial value to you.

At this point, we would welcome any and all feedback from you on the plan as well as any blog topic suggestions you have too.

Once we agree on a plan, we’ll suggest that we write two or more blog posts a week until the content plan has been completed.

We charge for each individual blog based upon the level of compexity of the subject and the number of words.

The more blog posts you commit to, we can charge a lower price per blog.

Your quote will be contained within your finalised plan together with a payments schedule.

Find out more

To find out more about our blogging service, please call us on 0330 010 3495 or email our copywriting agency team by clicking here.

If you’re interested in blog posts of 1,000 words or more, please ask us about our article writing service when you call.

The added value and greater visibility high-quality blog writing delivers to clients’ websites

Blogs are pieces of engaging, credibility-building, Google-friendly writing of up to 1,000 words (generally between 500 and 750 words) which give your visitors the information they’re searching for when they want it.

When a potential customer is at your site, your blogs introduce your company and the range of products and services you offer.

Think of them like combined marketing and sales tools.

They draw readers in.

They impress readers because of the help, advice, and insights that you share with them.

They deliver points of view and solutions which a potential customer may never have considered before.

Blogs keep you connected to your future clients at all points of their buying journeys.

Use your blogs to encourage visitors to sign up to your email newsletters and to follow you on social media.

And when someone is ready to buy, it’s your company which they remember first.

High-quality, targeted blog writing gets your website noticed by Google…

…and when Google knows you, so do the potential customers who use it to search for your products and services.

Google loves blogs.

In fact, they feature regularly updated websites much more prominently on their search engine results pages.

By investing in a blog over the longer term, your website has a 434% higher chance of being ranked a lot higher if you keep adding new content.

Other websites are 97% more likely to link to the useful advice and information contained on your blog posts.

And, as you know, one way to get your website ranking much higher is having lots of inbound links to your content from other sites.

Over time, the body of work you build up through regular blogging becomes a valuable source of reference for both customers, visitors, and Google.

People keep going back to it again and again.

So much so that HubSpot reports that 75% of the pages they get their online traffic from come from older blog posts.

And their older blog posts deliver 90% of their inbound leads.

Well-written, engaging blog posts deliver traffic and leads for months and years after their original publication.

So, in answer to the much asked question of how to write a blog and make money from it, you need to take the following six courses of action:

1. write about the products and services you sell,
2. share every bit of useful information you can at every opportunity about your products and services,
3. let others know of the passion you have for your clients,
4. answer every conceivable question you can that a client might have in detail,
5. make each article snappy, informative, and engaging,
6. focus on leaving the customer more knowledgable after they’ve read your blog than they were before,
7. give them enough reasons to follow you on social media or subscribe to your email newsletter if they’re not yet at the point of purchase,
8. ask them to do something straight away like make a purchase or leave their contact details for your sales team to follow up if they’re in the market now.

If you don’t have the time to write regular blogs for your website, get someone else to write it and benefit from the extra traffic and leads your blog will deliver.

Contact us for blog writing samples and more information

We’re open during office hours between Monday and Friday.

Please call us, email us, or fill out the contact form and one of our account managers will get back to you. We have lots of different sample packs we can send you too.

We’re available on 0330 010 3495 or you can email us by clicking here.

We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.