Compelling, engaging sales content |
Establish your credibility |
Use to build your marketing list |
Repurpose into further content |
Publicise on social media & more |
For B2B and B2C clients |
Compelling, engaging, credibility-building e-books your target audience will appreciate and react to
Let the More Than Words e-book writing service team work with you to significantly drive up the number of…
- new visitors,
- new email subscribers,
- new social media followers,
- new enquiries, and
- new sales to your company
…by creating an e-book which resonates and connects with your target customers.
Your e-book does not require the people who read it to be experts in your products or services.
In fact, the readers who get the most from your e-book will tend to be lay readers with an interest in what you sell and a desire to find out more.
E-books showcase your confidence, capability, and depth of knowledge using an approachable and personal tone of voice.
They demonstrate your company’s credibility and your ability to provide your customers with what they want.
Our e-book writing services
Please let us know what you want us to write about when you contact us together with information on the audiences you’re targeting.
We would also appreciate knowing whether you intend to…
- give the e-book away as part of a promotional campaign or
- sell it online
…as this affects the style your e-book ghostwriter will adopt for the project.
Once we feel we have the full scope of what it is you want to achieve, we’ll come back with a suggested table of contents for your consideration.
Once we have agreed a content plan for your e-book with you, we’ll then send you a quote for your consideration.
More Than Words note – the authorship of your e-book is credited to the company or individual placing the order or any person specific by you.
Our e-book promotion and distribution service
In addition to www.morethanwords.net and designing, we can develop a marketing plan with you to promote your book to the consumers and business decision makers most likely to have an interest in your product or service.
We can assist you with:
- Google ads and PPC campaigns
- Landing page copywriting and creation
- Promotion on LinkedIn, Facebook, and Twitter
- Quora promotion
- dissemination into smaller articles to drive traffic to your site
- social media post creation and scheduling
- writing, design, and distribution via email marketing to UK businesses, email marketing to schools, and email marketing to the public sector
- press releases
- promotion to relevant third party sites
There is an additonal charge for our e-book promotion and distribution service.
Get an e-book written and distributed by More Than Words
The price charged for an e-book project depends on:
- the complexity of the subject matter,
- the target number of words, and
- any promotional activities you wish us to carry out for you.
The price will remain fixed although we reserve the right to unilaterally alter the quote if, during the writing of the e-book, there is significant deviation required from the agreed table of contents meaning that extra research and writer time is required
Find out more
For more information on how to outsource book writing services for your e-book-based marketing campaign, please call to speak with one of our account managers on 0330 010 3495 or click here to email us.
Four key approaches to creating a successful e-book
Knowing and addressing your audience
E-books are particularly relevant for the B2C market which appreciates warmth, humour, empathy, understanding, and stories – make your e-book a personal message from you
- Cover what makes them like your product or service and the value they perceive
- Understand their pain points and what’s stopping them from buying now
- Address the positive reasons on why you’re better than your competitors
- Show the value your products and services deliver in real life
Tell your readers exactly what they want to know
The people who will download your e-book are hungry for information because, more often than not, they’re at the start of the buying process or they’re considering switching supplier
- Answer the questions they’re most likely to ask before switching to you
- Set out in detail the care & attention you always give to your customers
- What do your products & services have which your competitors don’t?
- Let them see that your company can be trusted with their money & custom
Use your brand voice - let them see the real you
E-books are closer to listicle, “How to” types of blogs and articles – friendly, informal, engaging, and personal
- Use an e-book to help shape a positive attitude towards your business
- Let customers see the passion & interest you share in common with them
- Give readers insight into the reasons you set your business up and your company history
- Demonstrate your professionalism through facts & stories
Repurpose into articles for an even greater return
Many companies repurpose some or all of their e-books to create compelling new marketing materials. What do they do?
- Create a series of traffic-generating articles by posting individual chapters of your e-book
- Expand on individual e-book chapters to produce highly focused content
- Create infographics based on the information contained in your e-book
- Offer articles based upon your e-book’s content to relevant third-party sites
The marketing potential e-books offer to your business
Writing and distributing a high-quality, plain English e-book is one of the most successful content marketing strategies.
What is content marketing?
Content marketing is a longer-term strategy to build ongoing and valuable customer relationships through the creation of marketing materials which are easy to find and easy to share with others.
Successful current content marketing techniques includes creating brand new material to be found online such as blogs, articles, videos, social media posts, email newsletters, and so on.
Content is designed to be easily found and shared
E-books meet both main content marketing criteria.
An e-book offers your company the opportunity to go into depth about the value you add to your clients’ lives and businesses.
Ebook content marketing is feels more ‘real’ and ‘authentic’.
It offers great value for the reader, your potential customer, because an e-book is a significant step above a standard email newsletter or blog post.
The popularity of downloadable eBooks is growing as businesses recognise the commercial benefits of sharing their knowledge and enthusiasm on their products and services with information-hungry target clients.
E-books are a superb lead generation tool
Trust and authority is everything in today’s marketplace where you can find others’ reviews of your company with a quick search.
E-books provide a highly effect way of engaging customers with your brand and it allows reader to begin the process of building trust in your company and its products and services.
How do e-books generate leads and sales?
They’re often used during the awareness stage – that’s the point at which someone is beginning to realise that they or their business has a need for your products or services.
Properly-promoted e-books are a way to capture these awareness-stage potential customers’ attention their details.
Your company benefits by being the firm which provides future clients with the information, detail, and insight they’re searching for.
Many e-books are offered by companies as a download in exchange for personal or professional contact information.
Once you have a reader’s personal details, you can stay in touch with them via a regular email newsletter so that, when the time comes to choose a supplier, you have the advantage of your brand being a trusted brand.
Ask your account manager about how to incorporate your e-book into your current marketing activities when you enquire about our e-book writing service.
E-book - FAQ
Working with the More Than Words e-book writing service team
Our top e-book writers will enjoy getting to know you, your business, and your marketplace.
They’re very friendly, talented, and approachable but please be in no doubt that they are commercial copywriters first and foremost.
Commercial copywriters focus on delivering customers a return on your money.
They do that by understanding your target audience and what motivates them.
The brand voice we use in your e-book makes you and your company their friend – it’s human contact.
And the knowledge inside your company we include in your e-book makes you their advisor and guide.
Our e-book writing service
We’re open during office hours between Monday and Friday. Please call us, email us, or fill out the contact form and we’ll get back in touch with you.
We’re available on 0330 010 3495 or you can email our copywriting services team by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.
Find out more about our e-book writing service
Call us now to receive more info on 0330 010 3495, click here to email us, or fill out the form below.