Generating the greatest returns on your bought-in B2B email lists

For the most responsive B2B email campaigns you run using bought-in lists, you need two things. First, an accurate database. Second, sales-driven, benefits-led, responsive-provoking email copywriting.

We should know.

We have our own in-house email marketing service and the people working on that team consistently come up with the most creative copy for our clients’ campaigns.

And we can do the same for you.

B2B email marketing is a marathon, not a sprint

When you buy in email data from a list broker or owner, you need to make sure that you have the right to use the data for 12 months.

With each email campaign you send over the course of a year:

• you benefit from increasing levels of confidence and trust in your company among the decision makers you’re contacting and
• your target audience understands better your full range of products and services with each new campaign.

These two factors lead greater numbers of high-quality, closeable leads month after month.

The best way to make the most money from email marketing, in our experience, is to use both a “telling” and “selling” approach over the course of your twelve emails.

If all you ever do is pitch with every contact you make, your open rates and click through rates will go down over time.

You have to give these decision makers an extra reason to open your email other than the promise of a deal.

For this, you need email sequence copywriting.

With email sequence pitching, you vary the content of each message with a view to both:

• driving leads and enquiries over the course of the year and
• building up your company’s credibility, authority, and trustworthiness by providing quality information of interest to your target audience.

Our email copywriting service

Let us know who is on the database you’ve bought and the products and services you want to sell to them.

When you speak with us, please tell us what your commercial objectives for your email marketing campaign are.

We’ll then research what you’re selling, your company and its history, and the marketplace you operate in.

After we have finished our research, we’ll then present to you a 12-month plan showing the content of the messages we propose you send to recipients.

In many cases, we recommend that you also invest in downloadable content (like an e-book, white paper, product description sheet, and so on) which you would then use on your campaigns to generate more leads.

Ordering from us

We charge for email copywriting on a piece-by-piece basis.

The more email copy you order from us, the lower the unit cost we charge.

We do offer email copywriting services for solo emails (one-off email campaigns) however the unit costs on these are higher because we still have to undertake research as part of our service.

Find out more

To speak with one of our account managers about email copywriting and email sequence copywriting, please call us on 0330 010 3495 or you can email us by clicking here.

If you want to purchase email databases, please ask about our B2B email database, our school email address list, and our public sector email addresses database when you call.

Please note that our email copywriting and email sequence copywriting services are included as standard on the managed B2B email marketing campaign we offer, on our managed school email marketing campaigns, and on our email marketing campaigns to the public sector.

Work with an experienced email copywriting services team to generate maximum responsiveness from your bought-in B2B lists

B2B email marketing still produces great returns.

Remember all the worry over GDPR?

It seems a long time ago now but its introduction had a significant effect.

The amount of email traffic sent to…

• businesses,
• the education sector, and
• the public sector

…went down significantly after it became law.

And it’s never recovered.

The problem is that so many people don’t actually understand what the GDPR laws mean and how to comply with them.

They’re not emailing prospects when they actually have every legal right to do so.

Remember when email marketing was the big thing and everyone predicted the death of postal marketing?

Not many business know that, as postal volumes went down following the adoption of email marketing, postal response rates actually went up significantly.

And exactly the same thing is happening now with email marketing because there aren’t as many emails being sent as there used to be.

We’re here to help you take full advantage of it.

Use our email copywriting professionals to generate strong leads from your bought-in lists

Email marketing campaign response rates go through the roof once your brand becomes familiar to recipients.

And the quickest way to achieve familiarity is to be seen multiple times.

This is a part of a two-step process called the “buying cycle”.

First, the more a business decision maker sees you, the more they begin to trust you.

Second, different companies and organisations are ready to buy at different times.

If your company is known and trusted just at the point a decision maker is ready to make a decision, you’ve got a distinct competitive advantage.

Sequencing 12 emails with an email copywriting professional over the course of the year will often deliver you a £42 or more return on every £1 you spend.

Contact us to find out:

• how to master email marketing,
• what your readers want to see, and
• what you need to offer them so that they respond.

Speak to a More Than Words’ email marketing copywriter

We’re open during office hours between Monday and Friday.

Please call us, email us, or fill out the contact form to let us know about the list you’ve purchased and the products & services you’re trying to sell to them.

We’re available on 0330 010 3495 or you can email us by clicking here.

We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.