Native advertising – what you need to know about it and how to take advantage of it
What is native advertising?
Think of newspaper and magazine websites you regularly visit.
Think of the social media platforms you regularly go to.
As well as trusting the content you find on these sites, you also like the way the information is laid out on the screen.
And it’s that preference for that style and presentation of content which native advertising exploits.
Native advertising is sponsored content which appears like it’s part of the site it’s being displayed on.
This approach to marketing delivers comparatively and consistently higher returns on investment than banner ads and other traditional visual forms of on-site advertising.
It has become a very popular way of feed readers’ insatiable appetite for content.
Native advertising is one of our fastest growing www.morethanwords.net services for clients because of the demand it serves and the returns it delivers.
Our native advertising for SEO service
More Than Words creates sticky, compelling, and engaging campaigns.
We work with you on everything from headlines, image selection, article content, marketing collateral, and more.
Using an understanding of your audience and its motivations for buying from you, we build full campaigns for our clients including the creation of:
- content placement recommendation,
- which promoted listings to target,
- native ad articles
- search display ads,
- in-feed native ads,
- in-ad with native element campaigns, and
- general native ad formats
Get in touch with us to let us know the commercial outcomes you want to achieve with your native campaign and we will put together a fully-costed content plan for you.
Find out more
To speak with one of our account managers about how we can help you, please call 0330 010 3495 or you can email our copywriting services team by clicking here.
Native ads vs display ads – native advertising trends
Native advertising is bigger than display ads, contact buttons, and all other on-screen marketing approaches all put together.
According to the Content Marketing Institute, seven out of ten web users want to learn about products through content marketing than by traditional adverts.
This preference works strongly to your advantage.
Products and services promoted by native advertising platforms receive more than 50% views than normal display ads and visitors are 18% more likely to buy.
In fact, the buying intent of consumers of native content is even higher.
Companies also use native content and distribution to find customers and win new business on social networks (Facebook in particular) than on any other type of platform.
Those little ads at the top of your Gmail? That’s native advertising as well.
Contact us to put together a content plan to help your companies take full advantage of the opportunity on offer.
Start planning your native campaigns with us now
We’re open during office hours between Monday and Friday. Please call us, email us, or fill out the contact form to start planning your native advertising strategy.
We’re available on 0330 010 3495 or you can email us by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.