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Writing and distributing an effective press release

If you want to let the world know about an exciting new product or service your company is launching or about an important new member of staff, the most effective way to do so is to hire the services of an experienced press release writing and distribution team.

For your press release to be successful, it must:

  • be zippy,
  • be well-written, straight to the point,
  • contains all the relevant facts and figures to support your story, and
  • be featured in the publications and on the websites which are respected by your target audiences.

Press releases are also very useful for both company branding and SEO purposes so, when we work on your campaign, we always optimise them for maximum impact.

Our press release writing and distribution service

There are two parts to our press release service – writing and distribution.

To start, contact us to tell us what it is that you want your press release to publicise.

We’ll then research for you which online & printed publications are most likely to want to run with your story.

Within a day or two, we’ll present you with a list of suggested online & printed publications we’d like to target for you – this is your distribution plan.

Your copywriter then starts drafting your press release.

This drafting process will continue until you’re happy to sign the press release off as completed.

At this point, we begin the distribution of your press release to the agreed journalists, writers, and publications.

More Than Words note – already know which journalists and writers you want to distribute your press release to? Please let us know when you get in touch. With that information, we can tailor the content and the structure of your press release to make it as appealing and interesting to them as possible.

Ordering from us

For the writing of your press release, there is a one-off charge for the service.

For the writing and distribution of your press release, the charges depend on:

  • how many journalists, writers, and publications we are sending your press release to and
  • any time needed to contact individual journalists and writers to persuade them to take an interest in your story.

Some of the publications we contact on your behalf will levy a charge to your company for including your press release either in its original form or in an amended form on their websites.

We’ll inform you of any proposed charges by the publications we contact and we’ll require your consent for each chargable publication prior to submitting it to them.

Find out more about our press release writing and distribution service

To find out more about our press release writing and distribution service, please speak to one of our account managers on 0330 010 3495 or you can email our copywriting services team by clicking here.

Our two-step approach to press release writing

We create press releases to excite, engage, and inform journalists and readers

Crafted to tell the story you want in an attention-grabbing way and structured professionally

  • A clear focus on the central announcement
  • Original and relevant headlines and subheadings
  • An easy narrative flow to the press release
  • Using appropriate tone and language

Widely distributed to and followed up with journalists at relevant publications

Sent to journalists and media companies of greatest relevance to your industry and target clients

  • Released in a timely manner for increased views
  • Sent to a high number of responsive readers
  • Recipients researched and approved by you
  • Deadlines met for product launches etc

Who will we distribute your press releases to?

It’s possible for companies to distribute their own press releases but it’s very time-consuming.

Using our press release distribution service to do the work for you delivers quicker and better results unless you already have a jam-packed address book with contacts you’ve dealt with before.

Journalists get hundreds of press releases each week.

Making yours stand out from the rest requires experienced copywriters and sales staff.

To guarantee your company the widest possible audience for its press release, our team uses their experience in knowing:

  • how to get your press released noticed
  • the best days and times to send your press release to journalist contacts
  • how to contact newspaper editors, and
  • how to sell a story to a journalist.

Your press release needs to be newsworthy and of a very high quality to motivate a journalist or a publication to want to invest the time and resources required to create a feature or a story.

In addition to our normal network of contacts, we also use specialist software to distribute your press release.

This software allows us to see which journalists are engaging with your press release and we follow up on every interaction.

At all stages, we’ll keep you informed on who we’ve contacted and the likely outcome of each contact.

Our approach to press release writing and distribution for our clients

If your business has something that will be of interest to others, talk to us first to see if we agree.

Usually, press releases are used to announce new product launches, changes in your business structure (for example, buying another company or being boughy by another company), important new staff members, and so on.

We would be happy to discuss this with you.

Depending on what you send over to us, we may suggest that you make some changes to your existing copy for maximum take-up and engagement with journalists and platforms.

We work hard to make sure our captivate the readers’ and journalists’ attention to maximise the chances of being picked up by mainstream media, journalists, bloggers, and other relevant people in the field.

We would certainly hope so but there are no guarantees that a journalist will pick up your announcement and create a further story.

However, because we write our press releases using SEO-friendly copy, they rank well on Google once they have been released online providing you with additional visitors, leads, and sales.

On rare occasions, we’ll initially take a different angle to what you had in mind.

If you’re not happy with the finished result, we will edit this accordingly for you at no extra cost.

Not as such but the shorter the better.

We aim for between 500 and 750 words – enough to demonstrate the newsworthiness of your piece to a journalist but not enough to answer all their questions.

The reason for this is that we want to create curiosity in the mind of the journalist to follow up the story.

As long as you include all the key facts, it’s best to keep them concise.

We have a long list of media contacts.

Please give us a call and we can usually arrange something, story-dependent.

What’s behind the most successful press releases?

To secure the best results possible for clients from their pressure releases:

  • our copywriters create an “angle” to your story as to why it should be considered newsworthy to a journalist and
  • our follow up team proactively contacts and sells your story to journalists working for publications and websites of greatest value to your target audiences.

In today’s digital era, multi-media press releases generate 9.7x more views than plain text copy.

If you have imagery or video you can send us to include with your press release, that would help our team achieve even better results for your company.

Multimedia press releases are also three-and-a-half times more likely to be shared with others meaning even greater exposure.

Contact our press release writing and distribution team

If you have news you want to share about your company which you believe is worthy of a press release, please get in touch.

We’re available on 0330 010 3495 or you can email us by clicking here.

We’re based in North Shields town centre if you want to come and visit us. There’s plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.

Find out more about our press release copywriting and distribution service

Call us now to receive more info on 0330 010 3495, click here to email us, or fill out the form below.



    Press release writing – interesting links and more information

    Writing and releasing press releases is an important part of your business strategy. They are used to inform others of the work you are doing and they are crucial in keeping your brand visible in local, national, or industry-focused media.

    To help focus our reader’s understanding of the importance of press releases, the following is a list of articles written by thought leaders in the industry. They explain how press releases work, why they are useful, and how they should be distributed.

    Although we have our own style of writing here at More Than Words, we continue our own professional development by staying on the ball with new concepts and online trends – some of which are covered below:

    Our copywriters particularly enjoy writing press releases for clients, and we’d love the opportunity to find out how we can help you.

    To speak with one of our product description copywriting account managers, please call us on 0330 010 3495 or you can email us by clicking here.