Writing and distributing an effective press release
If you want to let the world know about an exciting new product or service your company is launching or about an important new member of staff, the most effective way to do so is to hire the services of an experienced press release writing and distribution team.
For your press release to be successful, it must:
- be zippy,
- be well-written, straight to the point,
- contains all the relevant facts and figures to support your story, and
- be featured in the publications and on the websites which are respected by your target audiences.
Press releases are also very useful for both company branding and SEO purposes so, when we work on your campaign, we always optimise them for maximum impact.
Our press release writing and distribution service
There are two parts to our press release service – writing and distribution.
To start, contact us to tell us what it is that you want your press release to publicise.
We’ll then research for you which online & printed publications are most likely to want to run with your story.
Within a day or two, we’ll present you with a list of suggested online & printed publications we’d like to target for you – this is your distribution plan.
Your copywriter then starts drafting your press release.
This drafting process will continue until you’re happy to sign the press release off as completed.
At this point, we begin the distribution of your press release to the agreed journalists, writers, and publications.
More Than Words note – already know which journalists and writers you want to distribute your press release to? Please let us know when you get in touch. With that information, we can tailor the content and the structure of your press release to make it as appealing and interesting to them as possible.
Ordering from us
For the writing of your press release, there is a one-off charge for the service.
For the writing and distribution of your press release, the charges depend on:
- how many journalists, writers, and publications we are sending your press release to and
- any time needed to contact individual journalists and writers to persuade them to take an interest in your story.
Some of the publications we contact on your behalf will levy a charge to your company for including your press release either in its original form or in an amended form on their websites.
We’ll inform you of any proposed charges by the publications we contact and we’ll require your consent for each chargable publication prior to submitting it to them.
Find out more about our press release writing and distribution service
To find out more about our press release writing and distribution service, please speak to one of our account managers on 0330 010 3495 or you can email our copywriting services team by clicking here.
Who will we distribute your press releases to?
It’s possible for companies to distribute their own press releases but it’s very time-consuming.
Using our press release distribution service to do the work for you delivers quicker and better results unless you already have a jam-packed address book with contacts you’ve dealt with before.
Journalists get hundreds of press releases each week.
Making yours stand out from the rest requires experienced copywriters and sales staff.
To guarantee your company the widest possible audience for its press release, our team uses their experience in knowing:
- how to get your press released noticed
- the best days and times to send your press release to journalist contacts
- how to contact newspaper editors, and
- how to sell a story to a journalist.
Your press release needs to be newsworthy and of a very high quality to motivate a journalist or a publication to want to invest the time and resources required to create a feature or a story.
In addition to our normal network of contacts, we also use specialist software to distribute your press release.
This software allows us to see which journalists are engaging with your press release and we follow up on every interaction.
At all stages, we’ll keep you informed on who we’ve contacted and the likely outcome of each contact.
What’s behind the most successful press releases?
To secure the best results possible for clients from their pressure releases:
- our copywriters create an “angle” to your story as to why it should be considered newsworthy to a journalist and
- our follow up team proactively contacts and sells your story to journalists working for publications and websites of greatest value to your target audiences.
In today’s digital era, multi-media press releases generate 9.7x more views than plain text copy.
If you have imagery or video you can send us to include with your press release, that would help our team achieve even better results for your company.
Multimedia press releases are also three-and-a-half times more likely to be shared with others meaning even greater exposure.
Contact our press release writing and distribution team
If you have news you want to share about your company which you believe is worthy of a press release, please get in touch.
We’re available on 0330 010 3495 or you can email us by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.