Articles

You've been thinking about hiring a blog writer to create regular high quality blog content for your company's website and for your brand for a while. You feel pretty certain that blogging is something you're going to try. This page is here to help you by providing short generic summaries of the answers to most clients' questions. For specific answers related to your company and the process we'd use for your website, please get in touch.

If you're considering investing in article writing for your website, you should choose to invest in the services of professional article writers capable of producing the quality content you need. Of course we would say that but give us two minutes of your time and we'll give you the reasons why.

Video content on LinkedIn generates 30% more interaction than content without video. LinkedIn was late to the video party but their move into it is the right one. Video content on other social media platforms have performed well for years because the clever use of moving images can convey information, emotion, and intent in a way that words just can’t.

Well written content produced by a professional copywriter can be used to reassure customers about a particular product or service, and encourage them to take some sort of positive action, whether that’s filling in a contact form, sharing a blog post with their friends and colleagues, clicking a link, requesting a brochure, or subscribing to an e-newsletter.

Its reach means that, despite the overall lifestyle driven nature of the company’s service, that it can’t be sidelined by B2B companies anymore who believe that measurable social media returns can only really be delivered on LinkedIn. What does 2021 look like for Facebook and what are the implications for B2B marketing, customer service, PR, and recruitment teams?

For many experienced marketing professionals, understanding the platform is as difficult as understanding what drives the millennial generation’s personal and professional decision-making processes. If your company is not fortunate enough to have influential millennials on its marketing and communications teams, what do you need to know about the platform?

Great copywriting brings a lot of people to companies’ websites. Great copywriting converts those visitors into brand new customers. And, great copywriting gets your existing customers buying more often from you. If you’re new to the world of writing copy for your business, welcome to our copywriting for beginners article.

What is content marketing? It’s a blend of various online and offline marketing techniques whose goal is to maximise the visibility of your business to its target audiences with the goal of generating significantly higher levels of sales and closeable leads.

Increasing sales and average order values boosts the value and profitability of every business. Marketing strategies and techniques employed by companies are ever evolving to ensure that they secure the edge over the competition and convince the public to make a purchase. In this article, we dive deeper into eleven different strategies looking at research to answer whether your business could benefit from these methods.

Content marketing and social media - two disciplines which require on a knowledge of the other to succeed. Social media is still quite new but, as it becomes embedded as a daily feature in our personal and professional lives, we’re discovering more and better ways to capture the attention and loyalty of the people who [...]