Articles

Every month, over 165,000 accounting and tax topics are searched for by UK business owners. What are they and how can you get them to your site?

Great copywriting brings a lot of people to companies’ websites. Great copywriting converts those visitors into brand new customers. And, great copywriting gets your existing customers buying more often from you. If you’re new to the world of writing copy for your business, welcome to our copywriting for beginners article.

Increasing sales and average order values boosts the value and profitability of every business. Marketing strategies and techniques employed by companies are ever evolving to ensure that they secure the edge over the competition and convince the public to make a purchase. In this article, we dive deeper into eleven different strategies looking at research to answer whether your business could benefit from these methods.

Content marketing and social media - two disciplines which require on a knowledge of the other to succeed. Social media is still quite new but, as it becomes embedded as a daily feature in our personal and professional lives, we’re discovering more and better ways to capture the attention and loyalty of the people who [...]

In addition to simply telling a potential customer about your products, a well written product description should successfully persuade a visitor to your website why they should buy your product over a similar one being offered by a competitor. And the difference between a good product description and a bad product description can be, in some cases, millions of pounds worth of extra sales.

An active attitude to selling on social media via the creation of original content may or may not influence the likelihood of your website’s prominence on Google. However, one thing is certain – an active social presence increases your company’s prominence on social media platforms and it provides you with top-of-the-sales-funnel opportunities.

Social media promotion is revolutionising the way in which we do business and the way in which we live our lives. No longer can businesses rely on the traditional methods associated with the marketing industry such as word of mouth, leafleting, and door-knocking. The facts of the matter are that, if your business doesn’t have [...]

With 35,000+ accountants competing for the same business, it is important that your business is as visible as possible to its prospective customers and in touch with its existing customers. So how can today’s accountants stand out from the crowd of equally qualified competitors? By being easily found online and by communicating clearly.

In 1984, the now Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, Robert Cialdini released his eponymous book. ‘Influence: The Psychology of Persuasion’. How might we apply the lessons therein to influence and persuade on LinkedIn?

Your company wants to send you to a trade exhibition to drum up new leads for your sales team to follow up. If you were offered the following two options, which exhibition would you go to? an exhibition attended mainly by the companies and buyers who purchase from your company already, or an exhibition attended [...]