When the world is going digital, it is natural for businesses to go along with it. But there are significant benefits to bringing some of your marketing offline. An offline marketing strategy helps businesses to expand on their online success, thereby increasing their return on investment.
The expertise, insights, knowledge, and expertise of your staff, particularly the management team, are important selling points which differentiate your company from its competitors. And there are strong commercial arguments to spending time and money creating pages and content which edify and promote your senior leaders and your staff in general from both sales and recruitment perspectives.
The expertise, insights, knowledge, and expertise of your staff, particularly the management team, are important selling points which differentiate your company from its competitors. And there are strong commercial arguments to spending time and money creating pages and content which edify and promote your senior leaders and your staff in general from both sales and recruitment perspectives.
On many occasions, when someone visits your site, you’re working from a base line of zero trust and it’s what’s on your website, on 3rd party websites, and on social media about your company which clients use to determine whether they begin to trust you enough to spend money from you. One way to do this, especially at the bottom of the sales funnel when the decision to purchase is imminent or close, is by adding an ‘About us’ page or section to your website.
Visits from links sent in dark media tend to show up on Google Analytics as ‘direct hits’ suggesting that the user typed the address in organically. However, 9 times out of 10, they arrived at your site because a friend, family member, or colleague sent a link to your website on a messaging platform or over an email or a text.
Quora can be used as a source of factual knowledge, opinion, and even entertainment. It is an online community that welcomes individuals, specialists and companies alike, so it really is an exceptional addition to have in your content marketing toolkit. People trust it and Google loves it - and that's why you should be on there.
Guest posting is highly effective for search engine optimisation and for creating high-quality content marketing which is easy to find for your target audience. Guest posting takes time, energy, and effort but get it right and the rewards can be substantial – “business changing” even.
Now more than ever, consumers and corporate decision makers increasingly expect companies to act in a way which benefits society. Both nationally and globally, there is a desire for companies to be good citizens whose actions protect the environment and respect the rights of workers. Nature abhors a vacuum and a whole ecosphere has developed and grown to help business address this - corporate social responsibility (CSR).
Referral marketing involves encouraging and incentivising your existing customers to tell others favourable experiences they’ve had with your company and its product or services and, if a sale or lead results from that, the customer is recompensed. You can also use these programs to get professional affiliate marketers to drive traffic to your website.
Updates and upgrade notifications should form part of all content marketing strategies no matter the life cycle of your product because they feed into one human curiosity that never seems to diminish as we all get older – that is something shiny and new is available for them to try.
