If you are struggling with how to attract more visitors to your website you are not alone. Many modern businesses find themselves endlessly looking for ways to attract website visitors that also match up to the demands and requirements of their target market. 2019 research from the Content Marketing Institute found that 71% of content [...]
What is the buyer journey? And why is it important to make sure that you’re creating the right content marketing for each stage of the buying journey? And what is a sales funnel strategy? The buying journey describes the journey that a prospect takes from having their first thought about purchasing a product or service [...]
Social media integration for your business requires a fundamental change in the way that you relate to your customers and to the people and companies who may want to buy from you in the future. It’s a recognition that society and the way we interact have changed – social media integration is therefore about getting [...]
To gain market share and to grow revenue, you need to create at least one B2C buyer persona to better understand and communicate with your core consumer audiences. The most successful consumer-facing businesses develop a series of buyer personas so that they can be sure that the marketing content they publish and distribute connects well [...]
Why start a business blog? And if you do start one, why work with a business blog writer than do it yourself? Whatever your trade, the commercial reasons for starting and investing in a continuously updated business blog are clear and demonstrable. Creating a company blog will deliver new sales and new customers to your [...]
Ghostwriting is a form of writing whereby an individual or a business hires a writer to create written content on their behalf but they don’t disclose that they did not produce the written content to the reader. Ghostwriters - a type of copywriter - are usually employed by clients who don’t have the time or [...]
There are many ways to turn your website into an effective marketing and sales channel for your business and, when we carry out a free SEO website audit for you, what we want to do is to find the quickest and most effective Google-friendly way to get you the result you want. So how do we approach your free SEO audit?
Clients who are sick of their accountants are they to move to a new one as a result of being let down by their current accountant during the COVID-10 crisis. One email campaign we recently ran for an accounting client of ours got: a 36% open rate and 154 clickthroughs to their website. These are [...]
Any copywriter can deliver content for your business that describes the benefits and attributes of your products and services. However, a merchandising copywriter is someone who has the knowledge and skill to blend creativity and strategy to turn prospects into customers.
Health and fitness has never been so popular. Gyms, dance studios, exercise clubs and personal trainers alike compete furiously against each other and the best way to differentiate yourself is to use a fitness copywriter to work on articles, blogs, and more for your website. The fitness industry is the UK is thriving. Even without [...]