Over £1.05bn in sales of conservatories are made every 12 months in Britain…
…but who’s getting all the conservatory leads?
Conservatory marketing has always been difficult.
It’s one of the more expensive types of property improvement a homeowner can invest in.
As a result, prospects are much more likely to get multiple quotes before going ahead with a particular installer.
This is a growing market though and there’s money to be made.
Recent statistics prove that the conservatories people are ordering are getting bigger and they’re spending more money on them.
That bodes well for your company and the industry as a whole.
To understand how people buy conservatories, we’ve got to understand how they use the Internet now
The strong likelihood is that, even before they’ve selected the particular installers they want to get a quote from, a homeowner has been thinking about getting a conservatory for a long time.
They’re going to be spending so much money on their conservatory that they’re going to make absolutely sure that they know as much about conservatories as possible before they get on the phone to you or leave their contact details for you to follow up.
To get that knowledge, they turn to Google.
What sort of information will they search for online?
- They’ll research the style of conservatory they want.
- They’ll research the materials they’d like their conservatory to be made of.
- They’ll even research whether they want a dwarf wall or not.
- They’ll read about what they should do to keep their future conservatory warm in winter and cool in summer.
Between the time of first realising they want a conservatory and contacting potential installers, they might have read 20, 30, 50 or even more articles online.
When you go to a prospect’s house to give a quote, they now know more than ever before (or they think they do)
There is a major online battle currently underway between the big national conservatory installers and the conservatory lead generation companies.
The prize they’re all competing for is to finish as high as possible on the first page of Google.
So how does a smaller local conservatory installer possibly compete against the very sizeable marketing budgets of big national suppliers and lead generation companies?
By playing them at their own game.
You can do that because you have a distinct advantage – you’re local.
Winning more and better conservatory leads with your own online content
Google loves local.
Remember that Google sees its job as delivering the most useful information possible as quickly to searchers as possible.
That’s why, when you search for conservatories on Google, there are a lot of local results included in with the links to the national companies and to conservatory lead generation companies.
That’s despite the fact that the national companies and the conservatory lead generation companies have spent untold sums of money on content for their website.
So the good news is that you’re not competing online against the big players – your main competition is actually local.
And the way to make sure that your website finishes higher than your local competitors’ is by building a better website than they have.
But what is “better” in Google’s view?
Your website needs to provide the very best and most comprehensive information about conservatories and conservatory roofs possible in your area.
This is where our copywriters come in.
Our conservatory leads services
Homeowners looking for a new conservatory, more often than not, start their search on the internet.
We reseach for you the keywords, search terms, and questions which homeowners type into Google when they want to find the information they’re interested in about conservatories.
When we’ve completed our research, we’ll send you a full and detailed content plan showing you which topics we should write articles about for your website.
We suggest uploading 2-3 articles a week for an agreed period of time.
That’ll give your website a real chance to climb very high up the search engine rankings.
Every time you upload a new article, Google notices and, if it’s of the right quality, it assigns more authority and credibility to your site.
That means that the rankings of your website and every page on it improve incrementally with each new article.
We may also suggest in our content plan that we rewrite some of the pages already on your website to make it easy for homeowners to find.
The beneficial effects of building your own online library of high-quality, SEO-optimised conservatory blogs last for months and years too after you’ve uploaded them to your site.
It’s not like pay-per-click search engine advertising where the traffic and the leads stop the minute you stop spending.
Find out more about how to generate your own conservatory leads from your website
Please get in touch with us to let us know more about your company and the conservatories it installs, the markets you target, where in the UK you can service, and the goals you have for your website in the next year or two.
We look forward to finding out more about you and presenting you with a content plan which will deliver you the significant extra website traffic and high-quality leads you want.
To contact us, please call 0330 010 3495 or click here to email us.
What do homeowners search for when they’re interested in a new conservatory?
What do the big national suppliers and lead generation companies do to finish on page one of Google?
They create massive libraries of high-quality, engaging, response-driven blogs and articles.
These articles answer every conceivable question asked by homeowners as they get closer to making the decision to invest in a conservatory.
Their initial questions will generally be on budget – how much does a conservatory cost?
The next set of questions will be about the type of conservatory they can install for their budget.
As time goes on, the picture in the prospect’s mind becomes clearer of the conservatory they’ll soon be sitting in.
With that clearer image, they’ll ask more detailed questions about the conservatory they can see in their mind’s eye – questions about:
- the material it’s made from,
- the type of glass used,
- what type of blinds they could buy,
- whether they need planning permission and so on.
Sharing this information freely and generously is responsible for the thousands of leads generated every week by national installers and lead gen firms.
It’s information people want and these types of articles receive millions of clicks a month collectively from British homeowners.
People trust companies whose high-quality articles and blogs give them the answers they want
It takes between 8 and 13 exposures to a company before trust really starts to build in a prospective customer’s mind.
During that time, your prospect is getting gradually closer to the point when they’re ready to contact someone.
The companies they’re most likely decide to contact for a quote are those companies which have helped them the most on their buying journey – the companies which have given them the detailed answers they were looking for during their search.
It’s our job to make sure that yours is one of those companies.
Why you’ve got a better chance of winning more conservatory leads than the big nationals
You have a significant trump card in your favour which gives your firm an advantage in the race to win high quality conservatory leads over the big national suppliers and lead generation companies you compete against.
You’re local – you serve a defined geographic region.
If yours is a Glaswegian conservatory installation firm with helpful and SEO-optimised blogs on your website, Google will be much more inclined to link to your website if a Glasgow homeowner is searching for information on conservatories.
That’s because Google sees its role as providing its searchers with the most relevant and usable information.
Google knows that it’s more preferable for most homeowners to work with a conservatory installation company whose premises are closer to them than on the other side of the country.
That’s your big advantage and it’s an advantage we help you exploit.
When we work for you, we use your local presence to your advantage
Just as we do for the big national suppliers and lead generation companies, we create your own library of high-quality, Google-optimised content answering the questions which prospects ask the most.
We’ll let you know if we think any or all of the current pages on your site should also be re-written so that search engines can find it more easily and rank it more highly.
Each article, blog, or webpage re-write we do for you emphasises the areas you serve so that Google is clear on exactly where you operate.
It then knows much better which searchers it should show your website to.
Backing that up are a number of what are known as “offsite SEO techniques” which we use to further boost your site’s authority and credibility in Google’s eyes.
Social media marketing is also becoming an important way of generating high-quality leads within a defined area.
Let us take the time needed to build up your social media following and to create materials for your online supporters which they can download and share with others.
Get in touch to create your own online conservatory leads generation plan
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us know what you want to achieve for your conservatory business in the coming twelve to twenty-four months.
If you also sell windows, we can create an online marketing and content creation plan to generate double glazing leads too.
We’re available on 0330 010 3495 or you can email our home improvements lead generation team by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.