How a brand new home improvement website design helps you compete against the big companies and the lead generation firms
You need to invest in a state-of-the-art, SEO-optimised home improvement website design to be able to compete effectively against:
- the national companies,
- your local rivals, and
- lead generation firms.
And there’s good news and bad news.
The bad news first
Many of the companies chasing the same customers as you, especially the big ones, have invested significant sums of money in making sure that their websites finish as high on Google’s search engine results pages as possible.
To do this, they have created websites full of product and sales pages containing the highest-quality and most Google-friendly copywriting.
In addition to that, they have also added to their websites substantial libraries full of blogs and articles answering in detail and in plain English every conceivable question a customer might have about the home improvement services they offer.
The good news
You don’t have to compete like-for-like with the big home improvement companies and lead generation firms though.
You just have to compete in the areas you serve.
That’s because Google is on a mission to deliver the most relevant and usable information to searchers as possible.
And if you offer garage conversions in Liverpool, it’s your website which is more likely to be seen by homeowners searching for information on garage conversions in the areas you serve.
To win the race for high quality and closeable leads in the areas you service, you only have to make sure that your website is better than your local competitors’ websites.
That’s a lot cheaper and more cost-effective than trying to rank on the first page everywhere in the UK like the big national players and the lead generation companies have to do.
Speak to us about our home improvement website design service specifically at companies serving limited geographical locations.
Let us know all about you, where you trade, and we’ll get back to you with a plan to knock your local competitors off the top of the Google search ranking pages in favour of your website.
Our home improvement website design service
More Than Words’ programmers, SEO experts, copywriters, and designers create websites for home improvement companies serving specific geographical areas.
We make sure that your website and every page on it has the best possible chance of finishing as high as possible on Google when potential customers are searching for information about the services you offer.
When we’re building your site, we have the following three targets:
1. Engaging, educational, persuasive copy
- content which showcases the experience and expertise of you and your staff and the history of your company,
- Google-friendly pages explaining in plain English each of the services you offer to your customers, and
- special sections with extended content intended to sell your higher value services.
2. Easy for visitors to read and for Google to find
Our programmers make sure that your website is:
- easy for Google to index it correctly so it achieves the high possible ranking
- easy and quick for visitors to find the information they want, and
- fast-loading on all platforms (including the creation of AMP versions of pages when required)
3. Elegant design which looks beautiful on all devices
We create websites featuring elegant, minimalist, unfussy designs so that your important message is never obscured.
We highlight the quality of the home improvement services you offer using images of your work showing homeowners what they can expect when they choose your company.
The design we create for you will also be responsive so that it appears correctly and looks great on desktops, laptops, mobiles, and tablets.
Find out more
Let us know about your business, the services you offer, the markets you target, and where you operate.
Share with us the goals you have for your website and for your business in the next 12 to 24 months.
To speak with one of our account managers about building a bespoke website for your business together with a follow-up content marketing plan, please call us on 0330 010 3495 or you can email our home improvement lead generation team by clicking here.
What makes the best home improvement websites successful in generating business?
On your new home improvement website design, we will:
- use the most compelling, engaging, response-provoking sales copy,
- create a minimalist, attractive design which loads quickly and looks great on every device (desktop, laptop, tablet, and mobile phone),
- make every page and the website as a whole fully optimised for Google,
- ensure that navigating around your site is as easy as possible so that your visitors can find the information they want without delay, and
- build a library of high-quality, informative, and search-engine-friendly content marketing collateral (blogs, articles, and more) answering prospective customers’ most frequently asked questions.
We write plain English, engaging, informative, response-provoking website copy
When choosing a potential supplier to carry out their home improvements, a prospective customer first wants to know everything possible about the products and services they’re considering buying.
The website copywriting on your products and services pages should tell a story to your visitors.
This should be a story in which they can see themselves and their own experiences.
Your product description pages and services pages need to sell the benefits of the home improvement service you offer – not the dry, technical features.
Your clients’ buying journeys
Potential clients will look at your product and service pages when:
- they first realise they want what you offer and
- just before they pick up the phone or send an email to you to ask for a quote because they’re ready to go ahead.
At the start of their buying journey, they’ll be comparing different products with each other to see which one would either solve their problem and/or provide them with the greatest satisfaction.
They’ll remember the products and services they like and they’ll also remember the companies whose websites they found those products and services on.
When they’re at the end of their buying journey and ready to contact companies for quotes, the picture you paint of the products and services you offer on your website will be a key influencing factor in their decision to get in touch with you.
On every product and service page, the benefits-led copy we write will end with an invitiation for the reader to get in touch with you.
Every page on your new site will attempt to persuade the reader to:
- contact you for a quote if they’re very close to or at the point of decision or
- join your email newsletter service and follow you on social media if their decision is not imminent so you can stay in touch with them.
Why testimonials and an online job gallery generate just as many leads as the best-written service pages
For many home improvement purchases, aesthetics is a key factor and a key worry.
It’s not only how the finished job will look.
Homeowners also want the reassurance that you and your team tidy up after themselves once a job is done.
By showcasing your recent work with attractive before-and-after photographs together with quotes from your satisfied customers, you can make the dream more alive in the minds of visitors to your website.
This is particularly important if the service you offer requires significant investment on the part of a homeowner.
We recommend that, every time you finish a job, you ask for the homeowner’s permission to take pictures of it and to provide you with a testimonial.
Send all of that to us together with a description of any difficulties you encountered along the way or any fears that your customer had.
We’ll then turn that information into an interesting, engaging story-based testimonial.
We’ll also create a PDF out of that story so that you, your staff, and others can share the testimonial easily by email, on social media, and across messaging apps.
We build beautiful, optimised, fast-loading website designs which work on all devices
We create minimalist designs which are both visually stunning and understated.
Design is a function of communication and the design on your website should never overshadow or compete against:
- the important sales message we’re trying to convey for your company nor
- images of the home improvement services you offer.
Experts predict that, in as little as a year or two, most consumer internet traffic will be driven by people using their mobile phones (and, to a lesser extent, their tablets).
The website we design for you will use HMTL5 and CSS.
These are the two programming languages used to make websites “responsive”.
What a responsive website does is to present your website’s text, images, and navigation differently according to whether it’s been seen on a desktop, laptop, tablet, or mobile phone.
We also use the latest site-build SEO techniques to ensure that your website loads very quickly on whatever device a potential customer is viewing it on.
This is a really important factor in ensuring a high ranking on Google.
We make sure that your home improvement website is easy and intuitive for visitors to find the information they need.
Key to creating a SEO-optimised website is that it’s easy for Google and for your visitors to find the information they need as quickly as possible.
We’ll plan an intuitive navigation system for your site so that the pages are ordered logically and that your visitors can find the information they want where they expect to find it.
We also create a sitemap for uploading to Google so that it understands the navigational structure of your content and how each page relates to the others.
An “about us” page which really tells your story
You’ll appreciate more than more than most that homeowners are nervous about inviting people around to give them quotes.
That nervousness rises at the thought of workmen and women being in their house for days or weeks while the job is being completed.
Homeowners want to be reassured that your company is credible, experienced, and treats people fairly.
Sharing your personal and company history as well as biographies of the owners and senior staff gives visitors to your website and subscribers to your social media platforms the peace of mind they need to proceed with you.
People buy people first – let us tell the story of you, your company, and the people who work for it.
A content and SEO plan for 6-12 months after launch to consolidate your high rankings
Once your website has been completed and uploaded, we strongly recommend that we write and upload one or two brand new high-quality articles a week to it.
By doing that, we’ll consolidate and further improve on the already higher Google ranking your new website will have.
Your aim should be to build a comprehensive library of high-quality article and blogs on your website which answers all of the questions potential customers ask on their buying journeys.
When you create your own library of high-quality blogs, articles, and downloads, you increase your chances of finishing very high on search engine results pages by 434%.
The number of leads you get from your site increases by 67% on average.
The number of visitors you’re able to convert into enquirers and customers jumps to 14.6% rather than standard 3%.
A well-written, SEO-friendly, attractive website will drive new traffic for years to come.
And the quality of the content and the images on it will convert many more of those visitors into enquiries than you’d normally expect.
Contact us to find out more about our home improvement website design service
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us know more about your home improvement company and what you want to achieve with your website in the short term and the long term.
We’re available on 0330 010 3495 or you can email us by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.