Demonstrate the true value of cybersecurity
We’ve written enough cybersecurity blogs to know that, unlike what firms told DCMS in a recent survey, four out of five companies are wrong.
What are they wrong about?
The decision makers within these companies believe that they have enough knowledgeable people within their organisations dealing with cyber security to be able to manage the risks.
While business owners should be applauded for their awareness of cyber security issues, their belief in the ability of their existing staff to protect them against all threats is most likely completely misguided.
The biggest problems that directors needing cyber security face…
Many of these business owners believe that cyber security is all about putting up enough technological barriers to stop.
They may have a specific IT manager within their company or they may consider their own IT knowledge to be sufficient.
The problem is that human error is still the top cyber security risk for most organisations.
As a result, the highest degree of protection against cybercrime can only be achieved through a mix of the technological and training.
Both are needed for the successful introduction and maintenance of a culture of cyber security within a business or organisation.
The problem is that many company directors don’t find this out until it’s too late…
Why your company needs to upload high-quality cybersecurity blogs and articles frequently to your website
When a cyber attack occurs which show a director their company’s vulnerability, they’ll search the internet to find the answers to the problems they’re dealing with.
When devising a strategy on how to sell cybersecurity to potential clients, it’s best to create an easily-findable library of high-quality cybersecurity blogs and articles for your website on topics which answer decision makers’ questions.
To many in the industry, selling cyber security is like trying to sell a burglar alarm – few people buy them until they’ve been burgled.
Google is asked 198 different questions by its users every month about cyber security, 234 questions about phishing, and 255 questions about ransomware.
Added together, search phrases asking specific questions about cyber security far outnumber the number of times the term “cyber security” on its own is searched for.
This tells you that people want to find answers before they want to find a provider to help them.
They’d prefer to deal with the problem themselves but, as you know, that’s not always going to be possible for them.
The best way to be make your cyber security consultancy the first company distressed and worried directors contact is to for them find the information they’re looking for on your website.
And on each article they read that we create for you, we’ll end it with a strong call to action to contact you straight away.
Our cybersecurity blogs writing service
Our experienced cybersecurity copywriters will build a library of the highest-quality, SEO-optimised blogs and articles for your website with the aim of:
- generating much greater traffic to your website from the companies and organisations you target,
- building the reputation of your company and its brand with content which is accurate, helpful, trustworthy, actionable, and in plain English
- making the most of visits from decision makers not ready to buy yet by helping you to capture their contact details so that you can stay in touch with them via email newsletter and social media, and
- encouraging decision makers and influencers near or at the point of purchase to contact you straight away.
The cybersecurity articles we write will be based on:
- the services you indicate to us that you want to sell more of and
- keyword research into the content potential clients are searching for when they’re looking for information on cybersecurity.
The regular production and uploading of articles and blogs increases the credibility and authority Google subscribes to your website.
This creates a virtuous circle.
Every new article we write for you helps to lift your website and every page on it further up search engine rankings.
This effect is long lasting meaning that, even if you pause or stop ordering blogs and articles for your site for a little while, you continue to receive greater numbers of visitors and enquiries.
This is not like pay per click advertising where the visitors and enquiries stop the moment you pause or stop a campaign.
Find out more
We’d really appreciate the opportunity to speak with you about your company and its cyber security services, your target markets, and your sales and revenue targets for the coming year or two.
To speak with one of our account managers, please call us on 0330 010 3495 or you can email us by clicking here.
Our copywriters create the best cybersecurity blogs across a range of subjects
Our copywriters write both technical and plain English articles covering a wide range of cyber security topics for the specific audiences that you’re seeking to target.
General articles on the importance of cyber security
Cyber security news and insights uploaded to your website not only provides readers with information of relevance and interest.
General cyber security articles also reinforce the content of your website as being related to cyber security services for search engines.
They also provide great internal linking opportunities – that’s where the article links to a particular service page on your website explaining one of your services is more detail.
Cybersecurity technology articles
Although most cyber security breaches are caused by a lack of knowledge by members of staff confronted with a specific situation, you can use your blog to explain how certain cyber security attacks work and how technology can stop them.
Cybersecurity compliance articles
Cyber security compliance requirements and cyber security standards continually change as the threat evolves.
You can use your articles to discuss the various different approaches to cyber security and the advantages & disadvantages of each – from Cyber Essentials, ISO/IEC 27001 and 27002, NERC, NIST, ISO 15408, and ANSI/ISA 62443.
Cybersecurity attacks articles (cyber security and crime articles)
You may wish to include a weekly, fortnightly, or monthly cyber security attack article detailing both cyber attacks which were successfully dealt with and those which weren’t.
Cyber security attack articles can be used to detail to readers how the attacks happened and why they either succeeded or failed.
Bank cybersecurity blogs (including finance and insurance cyber security articles)
Banks, financial institutions, and insurance companies are particularly prone to cyberattack because of the value of the personal and financial information they hold on their customers as individuals and their businesses.
As financial services companies continue their rapid migration online, these types of article are among the most popular because they keep readers up to date with rapidly changing customer behaviour, regulatory standards, and internal structures of businesses in this sector.
Cybersecurity Awareness Month articles
Every October, the UK takes part in European Cyber Security Month.
During the month, various events and initiatives are run to
- promote individual and corporate cyber security and
- provide resources to individuals and corporates to protect themselves with a focus on best practice and education.
We can plan and time Cyber Security Awareness Month articles around the main events and initiatives of the month to raise awareness of your website and the services you offer.
Cybersecurity strategy articles
Cyber security strategy within organisations encompasses culture, technology, training, ongoing analysis and threat reduction, and more.
Demonstrate to your potential clients how you’ve approached customers’ specific cyber security needs by outlining the nature of the problems faced and how you overcame them.
Healthcare cybersecurity blogs
Companies in the healthcare, social care, and social work sectors are the second biggest spenders on cyber security in the UK.
These sectors, traditionally low spenders on IT and cyber security services, now recognise the importance of protecting their patient’s data.
In addition, the introduction of IoT items into hospital and medical machinery has made investment in cyber security much more urgent.
Legal cybersecurity blogs
As with healthcare, investment into IT and cyber security was low until recently in the legal sector.
The information held by solicitors’ practices and barristers’ chambers is particularly valuable as they must also protect commercial customers’ IP and trade secrets as well as clients’ personal details.
There has also been many successful conveyancing fraud crimes committed against solicitors and their clients
We have written extensively for cyber security companies specialising in working with the legal profession.
GDPR and cyber security articles
GDPR not only introduced new practices when dealing with personal data.
It also introduced much higher standards on how that data must be protected through organisational and technological measures and on the management of risk.
Cyber security articles specifically created for your target audience
Let us know as much as you can about your cyber security services and your target audience.
We’ll research the questions they ask and the information they’re most likely to search for so that we can start building a library of articles for them.
Get in touch with us about building a library of high-quality, SEO-friendly cyber security blogs for your company
Contact us today for a bespoke cybersecurity blog content plan and topic suggestions.
When we speak with you, our account manager will seek to understand your immediate and longer-term goals for your business.
They’ll then present you with a content marketing strategy giving your company the best opportunity of being found by decision-makers and influencers who are aware that they need to invest in cyberresilience but who are unclear about how to introduce it to their organisation or business.
We’re open during office hours between Monday and Friday. Please call us, email us, or fill out the contact form and let us know what you want to achieve over the next 12 months for your cyber security services.
We’re available on 0330 010 3495 or you can email us by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.