Writing accountant blogs clients actually want to read
The accountant blogs and article we write for our clients can be broken down into three distinct topic categories –
- how can I save money? (for example, on taxes and fixed costs)
- how can I make more money? (for example, improving profit margins or business expansion)
- how can I get access to someone else’s money? (for example, working capital loans, expansion loans, and buy-to-let mortgages)
The best accountants’ websites are those websites which:
- answer the questions which searchers want answered in understandable plain English and
- are very easy for your prospective clients to find on Google.
If you have a website which does both, you’re much more likely to benefit from a consistent stream of closeable online enquiries than your competitors whose websites were uploaded years ago and which haven’t been touched since.
The best way to do this is to invest in a library of high-quality, SEO-optimised, well-written, and accurate blogs articles on the topics prospective clients are actually searching for.
Our accounting article writing service – making your accountant website far more visible to clients
Our experienced accounting copywriters will create a comprehensive series of blogs and articles for your practice designed to:
- drive much greater traffic volumes to your website from the areas and markets you serve,
- build credibility and trust in your services through the provision of accurate and actionable information written in plain English,
- help you capture prospective clients’ contact details so that you can continue to communicate with them via email newsletters or social media, and
- deliver you a steady and consistent stream of immediate and closeable leads.
Let us plan which accounting blog topics we write about for your practice based upon actual questions and keywords used by prospective clients on Google.
Of course, we always welcome ideas and suggestions from our clients on what they want to us write about.
Why blogs and not pay per click advertising?
Pay per click advertising is effective but expensive.
As soon as you stop spending money on it, the leads stop coming.
Following every new high-quality accounting article you upload, Google increases the authority, credibility, and relevance it ascribes to your website.
Every incremental increase rewards your website and every page on it with higher search engine rankings.
And these positive effects last for months and years to come.
The articles and blogs we write for your website will continue to provide a return on your investment over the longer term.
Find out more about our accountant blogs service
We would welcome the opportunity to write articles and blogs for your practice’s website as well as working with you on your general marketing if you wish.
To speak with one of our account managers, please call 0330 010 3495 or you can email us by clicking here.
Well-written, easy-to-find accounting blogs make it more likely that you’ll be contacted first
It’s still the case that an accountancy practice often wins or loses new business on the strength of how well your hour-long free meeting with a potential new client goes.
However, whether you’re actually contacted for the free hour in the first place now depends largely on:
- how high your practice appear in search engine listings and
- the quality (and understandability) of the information you provide on your website.
Jargon acts as a barrier to potential clients’ being able to understand and appreciate the value that your services actually offer them.
In every article we write for you, we explain what you do without resorting to jargon and we demonstrate the value you add with each service you offer.
What are the two greatest benefits of regularly-updated accountant blogs?
A regularly updated jargon-free accounting blog comprised of the highest-quality plain English content achieves two major goals:
- your practice will be seen when clients are searching with questions and for immediate help and
- the way we write your articles will provide prospective clients with the answers they need and it will give them a compelling reason to contact you for further support.
More Than Words note – we also have experience in writing chartered accountant blogs and forensic accounting blogs – please get in touch for more information and samples.
The results blogging produces for other accountants
There are thousands of accounting practices in the UK.
Many of the fastest growing firms upload one, two, or more engaging, actionable, and understandable articles a week to their websites for their customers and readers.
Well-established blogs like HFM Tax, Cheapaccounting, Rotherham Taylor, Barringtons, PKF Francis Clark, Starfish Accounting, and Accounts & Legal are, in our opinion, some of the very best examples of accountant blogging.
The effort and investment which each of these companies puts into their blogs mean that they’re very successful in attracting hundreds of thousands of visitors between them each month.
Every visitor to these seven accountants’ websites is specifically looking for an accountant’s help.
And have a look at their blogs for yourselves – the information they provide is clear, concise, and understandable.
There is a thirst for this type of information from business owners, contractors, landlords, and more as long as the information comes from a reliable source.
The success of the superb Taxation Web platform proves this point really well.
Accountants themselves understand and appreciate the value of regularly updated articles themselves.
Tens of thousands of you visit industry portals like Accountancy Age and Accounting Web every month for CPD and to provide you with the information you need to give your practice an additional competitive edge.
How to achieve the highest return on investment on accounting blogs and articles
As well as the additional traffic and enquiries which a well-written, engaging, and response-driven blog written in plain English delivers, you can repurpose the content we create for you to extract even more value.
You can post a link to each new article on LinkedIn so that you can more widely share the actionable and valuable tips and insights with your customers, prospects, and followers.
Email newsletters for accountants maintain high visibility of your firm among your clients and prospects reminding them of the value of your services.
You should include a snippet of each new blog in your newsletter followed by a link to encourage recipients to read the article in full on your website.
We can also find third-party websites to post re-written and original versions of your articles so that your content is seen by tens of thousands of extra relevant decision-makers if you like.
Pay-per-click versus accountant blogs – which is better?
Winning more clients is the top business priority for over 40% of practices.
The two most effective ways to do that are:
- to be found by prospective clients when they need you and
- by offering the highest quality articles on your website which answer prospective clients’ questions.
Posting regular articles is the quickest and most cost-effective way of doing this.
Pay per click
You could pay for click throughs to your site.
But with search terms like “accountants in Leeds city centre” costing £11.87 per click and “accountants in Sutton” costing £4.52, advertising to appear in first position is expensive.
And, when your firm stops buying clicks, the traffic from pay per click advertising disappears immediately.
Investing in accounting blogs
92% of all internet traffic is won by the companies appearing in natural (non paid for) search results on the first page.
Our accountant marketing team will plan a comprehensive series of articles for your practice designed to:
- give your website the greatest chance of finishing on the first search results page within the geographicals areas you serve and
- appeal directly to the types of clients you want to work with.
Each article will be fully optimised so that Google can index it easily and rank it highly.
Every new article you upload will improve the visibility of your entire website and every page on it on search engine results pages.
And you benefit from this uplift for years, even if you stop spending money on new articles.
The articles we write for you will be informative, educational, engaging, and response-provoking.
We want each article we create to lead to a higher volume of calls and emails from potential new clients keen to work with you because of your expertise and approachability.
Small business accounting blog writing service – samples available
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us know what you want to achieve over the next 12 months for your accountancy practice.
We’re available on 0330 010 3495 or you can email our marketing for accountants team by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.