Why copywriting is more important for accountants than it is for nearly every other profession
An accounting writer is like a translator.
And, in our experience, most accountancy practices need a translator to communicate clearly and successfully with the outside world.
Of course, there’s no need for a translator when you talk to other accounting professionals.
That’s because you all use a shared language to talk about the same actions and concepts when you’re communicating with each other.
But you do need a translator to really connect well with both existing and potential clients.
What accountants do is complex.
We understand that it’s hard for many accountants to describe what you do for your clients without using industry jargon.
This creates a problem – the value you add to your clients’ lives and businesses can be unclear for even the savviest businessperson.
This is where our services help.
Bridging the language gap with plain English
Nearly all of the accountants we’ve had the pleasure of working with over the past few years have made a conscious effort to make their language they use as clear and inclusive as possible so that their clients don’t glaze over with confusion.
The problem is that, in most cases, you still have to simplify it even more.
The language you use needs to be even more basic but without sounding patronising.
Tell clients what they really want to hear in language they appreciate
There is another important consideration too.
Many clients really believe that their accountant should be sharing far more with them than just their accounting knowledge.
They want to work with an accountant who proactively helps them make the right decisions so that they can achieve both their personal and professional financial goals.
They want you to be very generous with your knowledge, experience, and insights.
When we’re creating marketing content for your practice, we want you to come across as the friendly, approachable, knowledgeable tax professional and business expert your clients want you to be.
And, when we get that right, you see an immediate improvement in the way your practice relates with your existing clients and the clients you’re targeting.
Our range of copywriting services for accountants
Each accounting writer at More Than Words has experience in creating the highest-quality:
Our accounting writers use language to build a connection with your target markets
Setting up in business is scary.
Building a property portfolio is scary.
Leaving full-time employment to become a contractor is scary.
Your clients might not want a boss any more but they do want a knowledgable guide and friend on their journey with them.
It’s nice for business owners, landlords, and contractors to feel that there’s someone watching over them who has their best interests at heart.
Working with the right accounting writer, you can create the connection you need with your target audiences to prompt them to get in touch with you and sign up for your services.
Do you have work that you need doing now?
Or would you appreciate a professional copywriting with years of experience in creating inbound and outbound marketing content for accountants to look at what you’ve already got and to come back with feedback and suggestions?
Our team has worked with hundreds of different accountants over the years.
We’d appreciate the opportunity to speak with you to see if the services we offer would improve the perception of your firm both to your existing clients and to prospects who are in the market for a new accountant.
Speak to our specialist accountant copywriting team
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form to let us know the type of work you’d like an accounting writer at More Than Words to create for you.
We’re available on 0330 010 3495 or you can email our marketing for accountants team by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.