Very experienced email team
Over 100 accountants served
12-month marketing strategy
We handle design, copy, dispatch
Full reporting on each campaign
GDPR-compliant data

Find new clients with our response-driven, fully GDPR compliant email marketing service for accountants

Email marketing for accountants works.

Across all business sectors, businesses enjoy a £43 average return for every £1 spent on email marketing.

And the average return on investment in email marketing actually went up following the implementation of the new GDPR regulations in mid-2018.

That’s because the number of emails sent to businesses decreased following its introduction and volumes have not recovered since.

This has made email marketing one of More Than Words’ most popular marketing services for accountants.

The team leader of the email marketing department at More Than Words has been involved in the industry since 2002.

Over the course of 2014 and 2015, he provided email marketing services to over 100 different accountants to prize out the opportunities delivered by the introduction of both workplace pensions and RTI.

To this day, we still work with dozens of accounting firms each month helping them succeed with email marketing.

Our email marketing for accountants service

Choose your target markets

We have a database of over 350,000 GDPR-compliant business decision makers segmented by:

  • line of business (business activity),
  • geographical location,
  • company size (expressed by turnover or number of employees)

Consult with your account manager to choose from our database only the companies of most interest to you whether it’s for your general accounting services or more specialist services like R&D Tax Credit consulting.

Being as precise as possible about the companies and decision makers you’re interested in targeting means that the cost of your campaign will be lower.

And the lower your campaign cost, the higher the potential return on your investment.

Included with our email marketing campaign service for accountants

We’ll be working with you for a year and, during those 12 months, you receive:

  • 12 email advertisements – produced by a professional designer and specialist copywriter with experience in creating original content for accounting websites and emails,
  • 12 email campaigns when we send your email advertisements to the targets you’ve specified,
  • 12 campaign reports showing how recipients interacted with each broadcast, and
  • a copy of the database we’re using on your campaign (including contact names, email addresses, telephone numbers, lines of business, and so on)

We don’t use any email marketing templates for accounting firms we work with.

Each email campaign design is created from scratch to reflect your visual and linguistic branding.

When we receive a direct enquiry from your campaign, we’ll be in touch within 30 minutes with the recipient’s contact details.

Three days after the broadcast has been sent, we produce a campaign report showing:

  • who opened your email and how many times they opened it
  • who clicked through to your website after recieving your email and how many times they clicked through, and
  • who no longer wants to receive emails (the unsubscribers).

You can generate additional leads and book new appointments by following up on the recipients who opened and clicked through from your email the most – ask your account manager how to achieve these results for your practice.

Find out more

Why choose email marketing for tax professionals and accountants to find new clients for your practice?

Because it’s a reliable and predictable way of generating a stream of high-quality leads for your practice and we’d appreciate the opportunity of working with you.

We also offer bookkeeping email marketing if you’re looking to increase how many local clients you serve.

To speak with an account manager with experience in email marketing for bookkeeping and accounting clients, please call our marketing for accountants team on 0330 010 3495 or click here to email us.

When you call, please ask us about our email newsletters for accountants service and how we can drum up more business from your existing client and prospect lists.

We also offer telemarketing for accountants – let us follow up on the leads created by your email marketing and email newsletter campaigns as well as canvass the companies you consider to be top commercial priorities.

Benefit from a years' worth of quality leads with our email marketing service

Why email marketing for accountants produces a high return on investment

The most successful email marketing campaigns for accountants are carried out over the course of a year.

By being seen twelve times over the course of a year, you overcome:

  • buyer inertia (some companies are reluctant to switch accountants even if the owners are not impressed with their current accountant), and
  • potential buyer remorse (a business owner’s worry that they’ll choose a new accountant and later regret it).

To achieve the best results, the emails you send to your target audience over the course of a 12 month period must be a mixture of informative and promotional.

That’s because an accountant is a particularly important partner for any business.

You need to use every contact as an opportunity to establish your credibility and highlight your experience with the audiences you’re targeting.

Your emails must show that:

  • you understand the needs of your clients, and
  • you’re a savvy businessperson yourself who might know a few things that the receipients of your emails don’t.

From the third month onwards, you’ll start to see a lot more engagement from the company owners you send your emails to.

Traffic to your website will increase and we’ll be also able to tell you exactly who has clicked through to your site.

Inbound enquiries will increase in number both by email and by phone.

Work with our experienced creative team to plan a 12-month email marketing strategy to produce the results you want.

Email marketing for accountants – FAQ on design, copywriting, and delivery

The data we use on your campaign has been sourced from leading members of the Data and Marketing Association – our suppliers verify receipients’ details over the phone obtaining permission to email at the same time.

All data used on your campaign is GDPR-compliant.

Your campaign is run in strict accordance with all applicable legal regulations.

Your email design will faithfully follow your company’s branding, colours, and font.

One way that we measure the success of an individual broadcast is by encouraging recipients to visit your website.

When a recipient does click through, it’s really important for your email to look and feel like your website for brand consistency and trustworthiness.

We write 12 or more emails for your campaign based upon the goals you have for the campaign we agree with you at the start.

Some emails will attempt to sell your services and others will be more informational.

We want recipients to value the content of your email because the more they trust and they use the information we give them, the more they trust you.

Many companies switch off their ability to receive graphical emails.

To ensure that your message is seen and appreciated by as many recipients as possible, we send off your email in MIME format.

When a MIME email is received by an email server which blocks graphical emails, a plain text version of your email is presented instead.

Three days after each broadcast, you will be sent a full report on your broadcast showing you the number of opens, clickthroughs (when recipients visit your site), and unsubscribes.

Please note that only graphical emails can be tracked and we’re unable to extract any interactional information when a plain text version is delivered to a prospect.

You will deal with the same account manager throughout the year of your email marketing with More Than Words.

The role of your account manager is to answer any questions that you raise and to coordinate the smooth running of your campaigns with us.

You might want to consider combining your email campaigns with a specific telemarketing for accountants campaign. We can stagger the delivery of your emails to ensure that there is a follow-up call within one or two days.

For any B2B email marketing campaign, the personal touch offered by telemarketing enhances greatly on the already high return of an email marketing campaign.

Every client using our accountants’ email marketing service has their own targets that they want to achieve.

These targets range from new client sign-ups to establishing market credibility to specific target sectors.

To speak with one of our account managers, please call us on 0330 010 3495 or you can email us by clicking here.

Email marketing for accountants – speak to our team

Contact us to let us know the companies you wish to target by line of business, location, and size.

We’ll then get back to you to let you know how many businesses we’ve found which you can successfully target and convert.

Our database contains over 350,000 decision-makers within UK limited companies.

Share with us as much information about your practice and its commercial goals for the following year.

When you do that, we can devise an email sequence plan for the 12 campaigns we send to your prospective clients.

We’re open during office hours between Monday and Friday. Please call us, email us, or fill out the contact form and tell us how many new clients you wish to onboard with email marketing in the next 12 months.

We’re available on 0330 010 3495 or you can click here to email us.

We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.

Find out more about our email marketing service for accountants

Call us now to receive more info on 0330 010 3495, click here to email us, or fill out the form below.



    Email marketing for accountants – interesting links and more information

    For many practices across the UK, email marketing is an important part of their medium- and long-term growth strategy.

    To read more about email marketing for accountants, we’ve listed five of what our team considers to be the best and most informative articles on the subject below.

    To speak with one of our account managers about how targeted email marketing can regularly deliver brand new clients for your practice, please call us on 0330 010 3495 or you can click here to email us.