Email newsletters for accountants – our managed service
The four major benefits of sending regular, high-quality email newsletters for accountants are:
- increased loyalty from your existing clients lowering the chances of their leaving your service,
- repeated exposure to decision makers who have not used your services yet (sometimes known as “prospects”),
- regular opportunities to establish and consolidate your practice’s professionalism, expertise, and experience in the minds of clients and prospects, and
- the ability to pitch your higher-value services direct to your existing clients and prospects.
What is an email newsletter?
An email newsletter is a way of communicating regularly with your practice’s customers and prospects.
More Than Words dictionary – your “prospect” list is your database of the people and companies previously in touch with you but where no purchase has yet been made.
You send your newsletters to clients and prospects at a regular interval (weekly, fortnighly, or monthly) and they contain a mixture of:
- links back to certain pages and articles on your website,
- important news (regulatory, market sector-based, or company) you wish to share with your audience, and
- information of particular services you wish to promote.
Email newsletters for accountants – our service
Give us the opportunity to sell you, your services, your insights, and your partnership every week, fortnight, or month to your clients and to your prospect list.
Within just seven days of contacting us, we can be sending out your first email.
Before that, we’ll work with you on a content plan so that your accounting newsletters:
- share information of genuine value to your customers and
- promote the services you want to promote
Accounting firm newsletter – copywriting only service
We’ll write one email every week, fortnight, or month for your practice to be sent to your clients and prospects.
Each email will contain actionable information for recipients written in an engaging and compelling way and in plain English.
Our goals when writing your email newsletters are to:
- demonstrate the continued value you bring to your clients and
- promote the higher-value services you want clients to purchase more of.
As with the best email newsletters, we won’t make your audience disengage with you by treating every contact them as a sales pitch.
There’ll be more “telling” than there is “selling”.
You have full creative and content control over your email newsletters.
We’ll draft each email and send it to you for feedback.
We’ll keep on working on every email until you’re 100% happy with it.
Email newsletters for accountants – copywriting plus dispatch service
In addition to the above service, we’ll dispatch your newsletters to the companies on your client and/or prospect database(s).
If there are any direct enquiries about a service mentioned or promoted in a newsletter, we’ll let you know straight away.
Three days after dispatch, we’ll email you a detailed report containing information on which recipients opened or clicked through from your email and how many times.
Many of our clients have generated further leads and sales from the information contained in their campaign report – ask your account manager how to do this.
Find out more
Please get in touch with us to let us know about the clients you currently serve and the range of higher-ticket, value-added services you’d like to sell more of.
We’ll then create an accounting and tax email newsletter content plan which is most likely to achieve the commercial and revenue goals you’ve set us.
Please call us on 0330 010 3495 or you can click here to email us.
If you wish to market to target companies not on your client or prospect list, please ask your account manager when you call about our:
Email newsletters for accountants increase client loyalty and defeat the dreaded churn
When writing email newsletters for accountants, our marketing team knows and understands;
- what new business newsletters can generate for clients as well as
- how newsletters can prevent clients from signing with another practice.
Did you know 36% of clients want to leave their current accountant? Why is that?
It’s because clients often feel like they’ve been forgotten about.
Customer churn is a real concern for the industry – just ask the experts
The CEO of CCH Accounting, the firm which carried out the survey which found that 36% of customers were deeply unhappy, stated that:
“ensuring the accounting firm client connection remains strong requires a continuous commitment.
“Firms need to have the right staff, the right processes, and the right technology to ensure there are no boundaries to their ability to understand and meet clients’ current and evolving needs.”
An email newsletter doesn’t mean that you won’t lose any clients at all.
However, a potential annual level of 36% client churn should be a real concern for every accounting firm wanting to protect its revenue stream.
Investing in an email newsletter campaign will prevent much of this potential churn as well as presenting you with new revenue opportunities.
What do accounting clients really want?
When asked by ClearBooks, clients stated that they value regular communication from their accountant more than anything else.
Clients said valued regular communication more than receiving advice on and assistance with:
- Business Strategy – 32%
- Budgeting – 24%
- Payroll – 14%
- General advice – 10%
- Business Service – 9%
- Tax – 4%
What ClearBooks’ survey also demonstrates is that clients want regular communication and proactice advice from their accountants on:
- better ways to run their businesses and
- how they can increase their companies’ profitability.
Over the course of your email newsletter campagin with us, our copywriters create a sequence of emails which address and answer your clients’ most pressing concerns.
You’re more than just an accountant to your clients – or you should be
To your clients, you’re a person whose finger is on the pulse of local business and the wider economy.
You’re someone who has a lot of valuable advice that you can share on the issues which matter to them.
Why do they think that?
If your practice has 100 or 200 customers, for example, you’ll know each of these businesses and their owners very well.
You’ll have shared their highs and lows.
You’ll probably have helped most of them get out of a difficult situation more than once.
From dealing with your more successful clients, you’ll know how the decisions they took have shaped the growth and stability of their firms.
Your clients really want access to that knowledge.
For many of them, they would agree that they have learned more from their failures than they did from successes.
However, personal growth through failure is over-rated – they’d rather you just show them the short-cut to success instead.
Get in touch with us.
Let’s share your experiences and insights to give clients a whole new reason to stay with you.
Speak to our team about email newsletters for accountants
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us work together on ensuring that you make more money from your practice’s list of customers, subscribers, and prospects with regular, high-quality accounting and tax newsletters for your clients.
We’re available on 0330 010 3495 or you can email our marketing for accountants team by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.