How landlords choose their accountants
The most successful and affordable way to reach landlords online is to invest in landlord accountant blogs for your website.
There are 2,594,720 landlords in the UK.
This is a significant market generating hundreds of millions of pounds a year in accounting fees.
So why is blogging the best way to increase the number of landlords you work with?
To understand why blogging delivers the results it does, you need to understand how landlords use the internet.
When a landlord has got a financial question that they need answering, only 390 of them search for “landlord accountant” on Google every month.
Barely 1,900 use “property accountant”.
Surely 2,594,720 landlords search for information online more than 2,290 times a month?
You’re right but when they’re searching, they search in a very particular way.
Landlords search for answers to specific questions like “capital versus revenue for landlords” if they’re trying to work out whether they can deduct the costs of refurbishing the kitchen in one of their properties from their annual profits.
The way you become visible to landlords is by providing answers to the questions they actually ask Google.
More Than Words note – if you click that search link just above, three of our articles appear on the first page – and our clients on page one don’t even specifically target landlords. We have the Google Featured Snippet, two of the top three search placements, and we’ve even beaten the mighty AccountingWeb into second place.
Very few accountants, even those specifically targeting landlords, have invested in quality content.
There’s an opportunity here and this is how we propose that you take advantage of it.
Our landlord accountant blogs service
We’ll create a content plan containing the highest-quality, SEO-optimised articles and blogs based upon:
- the services you want to offer to landlords and
- the search terms landlords themselves use in relation to your services.
We’ll then create one or two articles a week for your website.
Over a short space of time, you’ll begin to benefit from the following:
- the number of landlords visiting your website will increase substantially,
- landlords will engage with your content and trust the information you’re sharing with them building up the credibility and authority of your firm in your target audience’s minds,
- many more landlords leave their contact details for you so that they can receive regular email newsletters from you and follow you on social media, and
- landlords looking for an accountant now will contact you straight away.
Find out more
Our role is to increase your website’s visibility to landlords and to cut your new customer acquisition costs substantially.
We’d appreciate having the opportunity to do that for your practice.
To speak with one of our account managers, please give us a call on 0330 010 3495 or you can email us by clicking here.
How to be seen by landlords when they’re searching
Search for most terms relating to landlords and letting out houses and what you’ll find is that you’ll be linked to large websites with dozens of articles on topics of all aspects of being a landlord appear.
There are very few accountants which make it onto the first page of Google.
If you want to sign up as many landlords to your service as possible, the cheapest way to do so is to regularly post very high-quality landlord accountant blogs and articles on your site.
Not only that but, given the permanence of highly-ranked articles over expensive pay per click campaigns, blogging is the more cost-effective route for the long-term too.
Use your blog to answer every conceivable question landlords have
This lack of competition presents a landlord accounting firm like yours with an opportunity to claim significant market share, particularly if you can service landlords across the whole country.
You’ll be following the same model used by the major contractor accountants – and they are truly dominant in their field.
This blogging model has resulted in tens of thousands of clients paying a monthly fee to contactor accountants for their services with no additional advertising costs.
The same result can be achieved for landlord accountants using the same strategy.
The articles we write for you answer every single imaginable landlord question related to not only their accounts and finances but to the lifestyle of landlords themselves.
Landlords don’t search for accountants first – they look for answers
And, if they find the answer on your site, you can use your blog articles to encourage them to get in touch with you.
Once a conversation has started between you and your visitor, that’s when you have the best chance of winning the business.
Let us work with you on a plan for your website to be the destination they find first for the advice, support, and guidance when they need it.
Once landlords are on your site, we can get them signed up to your email newsletter or enquiring for immediate help.
What are the best landlord blogs on the internet at the moment?
There is a high number of landlord websites with regularly maintained blogs which appear on the first page of Google.
Below, you can see links to what we consider to be the five very best examples:
On each of these sites, the blog articles are well-written and friendly – they provide detailed, plain English answers to the most common searches carried out by business owners and landlords.
But on many of the most common searches, there is not a great deal of competition according to website statistics aggregators like SEMRush.
This is your opportunity.
If you choose pay per click marketing (like Google Ads) to advertise your landlord accounting services, the benefits you receive from it will disappear when you stop or pause your campaign.
It’s also very expensive.
Likewise, as we’ve seen, far more landlords search for answers to their accounting questions than they search for actual accountants.
If you only buy pay per click marketing to be placed at the top when someone searches for “landlord accountant”, you’re only being exposed to a small fraction of the demand for information from your target market.
The highest-quality, search-engine-friendly, engaging, and informative articles we’ll write for you will generate brand new leads and enquiries for a long time t come.
One major firm noticed that 90% of the leads they generated came from blog posts which were published longer than six months ago – some of their best producing articles were years old.
Please get in touch with us to find out more about our landlord accounting blogging service.
When you speak with one of our copywriting account managers, we’ll then start to put together a content plan for your practice.
Our aim is to ensure that you have the very best chance of finishing in prime position when landlords are searching for answers to questions you can help them with.
Speak with our landlord accountant blogs writers today
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and share with us how you want to increase the number of landlords you provide accounting and bookkeeping services to in the next 12 months.
We’re available on 0330 010 3495 or you can email our marketing for accountants team by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.