Stand out from the competition by investing in marketing for UK dentists
Marketing for dentists in the UK continues to move online rapidly.
This is because patients are now increasingly using the Internet to educate themselves about the dental procedures they want or need and on the practices most local to them.
More Than Words’ creative dental marketing ideas are deployed daily for our clients with these four specific aims:
- to help our dentists attract new patients,
- to sell the higher-value services you offer to new and existing patients,
- to build up a dominant online presence in their local area, and
- to retain their existing patients.
The most successful dental marketing strategies:
- showcase your expertise,
- position you as an authoritative voice, and
- use plain English.
In all the work we’ve done for clients, we’ve found that the most successful dental campaigns focus on the patient and their needs & wants first.
Educating patients about your practice and the procedures you offer is particularly important as is highlighting your members of staff and their experience.
Our dental marketing services
We offer three main marketing services for dentists – blogs, social media, and website builds.
When you get in touch, please speak with one of our team about creating a marketing plan specifically for your practice or group.
Dental blogs – invest in a high-quality library of engaging, informative, response-driven, SEO-optimised dental blogs for your practice to greatly increase your website’s visibility to existing & prospective patients
Social media for dentists – Google-friendly, fast-loading, response-provoking, easy-to-navigate websites for dentists which attract high volumes of traffic and convert visitors into new patients
Dentist websites – promote your practice, advertise your treatments, and increase patient engagement online with social media for dentists fully-managed by our designers, copywriters, and campaign planners
Find out more
To find out more about our marketing services for dentists and how we’d work with your practice or group, please call us on 0330 010 3495 or you can email us by clicking here.
Creating a successful online marketing plan for dentist
Patients want to believe that you genuinely care about them and that you want to help them whenever possible.
- be concerned about a problem with their teeth,
- be considering cosmetic treatment,
- terrified of dentists and dental treatments,
- be worried about the costs involved with any dentistry work or
- simply require some basic information prior to making a booking.
Patients want relevant information delivered to them in plain English and which addresses and assuages their hopes, concerns, and fears.
They aren’t particularly interested in the fine detail of how dentistry works – they just want to know that you can help them with any issues or queries they may have.
And that’s the focus of our dental marketing services for our clients.
Inbound dental campaigns – what are they?
Inbound marketing is an investment in:
- a search-engine-friendly website,
- regularly creating and uploaded high quality blogs and articles to your website,
- regularly emailing existing and potential clients with news & information of importance to them, and
- a strong social media marketing presence where your voice is heard and your opinion, insights and knowledge are respected.
A succcessful inbound marketing strategy ensures that, over the medium and long term:
- you achieve a regular stream of new patient registrations,
- you sell more higher-ticket treatments, and
- your practice is seen as integral and valued part of the community.
Website marketing is now the dominant marketing channel for dentists to connect with potential future patients.
To make the most meaningful connection, your website needs to provide visitors with engaging and useful information and dental advice online whenever they need it.
So, how does it work?
When a patient has an urgent dental enquiry, they now normally first turn to the Internet to find out what’s happeneing to them.
From a marketing point of view, it’s best if they find the information they’re looking for on your website or via your social media channels.
Once they’re at your site, you share the information your patient is looking for and you encourage them to get in touch with you.
Getting website marketing for dentists right
When a potential customer is using Google to find a dentist or discover information about a certain dental service, you want to be found for important regional search terms such as “dental practice in my local area” and “find a dentist in my town”.
The practice of improving your search engine ranking is called Search Engine Optimisation (SEO).
There are two types of SEO keywords that we focus on when you engage us:
- Phrases with hiring intent
- Phrases with research intent
Our main priority is ranking for hiring intent keywords.
That’s because the person doing the search intends to take an action of some kind.
For example, a keyword such as “invisible braces dentist” indicates hiring intent.
We use these types of transactional keywords to optimise the content throughout your website.
Research intent keywords, meanwhile, are primarily used as a means of gathering information.
For example, someone use these search terms – “teeth whitening at home” or “tips for brushing my teeth” – is not looking to hire a dentist.
Similarly, a person searching for “cost of dental implants” is likely just gathering information rather than looking to make a booking.
Research intent keywords play an important secondary role in your SEO strategy as they can serve as useful topics for blog posts and information pages on your website.
For example, a research intent keyword such as “benefits of electric toothbrushes” or “what is the price of dental implants?” could be turned into a blog post that has the potential to be found by internet visitors.
Once the user is on your website you can then encourage them to make a booking to take about their dental hygiene or explain what dental implants are.
Marketing for dentists – get in touch
Each dental practice we work with has their own goals which we want to help them achieve.
Some want to attract new patients and others want to offer additional services to existing customers.
Whatever marketing aims you have for your practice, please get in touch with our dental marketing team today.
Let us know about your practice, the services you offer, and your commercial goals over the coming 12-24 months.
We’ll then share with you a fully costed marketing plan which we believe will help you achieve your goals within the timeframe you set us or sooner.
We’re open during office hours between Monday and Friday.
We’re available on 0330 010 3495 or you can email us by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.