Unlock the value in sharing information

Personal finance writing is one of the hardest types of copywriting to master but, for all experienced copywriters in the sector, there’s no type of work that’s more enjoyable.

Whether writing sales material for…

• complex investment products,
• switching mortgage provider, or
• guides on the best way to reduce domestic utility bills

…successful personal financial copywriting is about making the complex simple and providing the reader with an actionable way forward.

It’s also about visibility and engagement.

The content our finance writers create for you must be found easily on Google and, to achieve this, they integrate deep SEO optimisation into the flowing, engaging prose they create for clients.

The better the materials they create for you, the more leads and enquiries you’ll receive as a result.

Use your website to provide your visitors and customers with something of interest and value.

Encourage them to sign up to your email newsletter or social media feeds every time they come into contact with your content.

Give them a reason to stay in touch.

By staying in touch, yours becomes a friendly and trustworthy voice to your readers at all points of their buying journey.

Over time, you’ll develop a strong relationship with your readers and this will mean that, when your readers or potential clients need help in the future, they’ll approach you first.

But if they want to make an enquiry to you now, the content we create for you will let them know clearly how you want them to contact you or what you want them to do next.

Our personal finance writing services

We offer four primary services to personal finance writing clients.

Please get in touch with us to let us know more about your company, its financial products, and what you want to achieve out of your investment in financial copywriting and marketing.

We’ll then present you with a content plan which we believe gives you the best and the quickest opportunity of achieving the returns you want.

Payday loan marketing – work with some of Britain’s most experienced payday loan marketing professionals on blogs, articles, loan product descriptions, downloads, social media & more (CONC3 compliant)

Mortgage blogs – our mortgage marketing copywriting professionals create high-quality, response-driven, Google-optimised articles, blogs, and more to attract borrowers at all stages of decision-making

Money saving tips – build added value into your online brand by sharing money saving and money making tips with your clients and members

Investment writer – work with a More Than Words investment writer to create blogs, articles, brochures, websites, email campaigns, telesales scripts, and more to help you market and sell your opportunity to your target audiences

Rate card

We charge for work on a piece-by-piece basis.

The higher the volume of work you order, the lower the price we can charge.

We want to work with you and we’re certain that you’ll find our pricing both fair and competitive.

Find out more

To find out more about our range of personal finance writing services and how they add value to your sales and marketing drives, please call us on 0330 010 3495 or you can email us by clicking here.

Personal finance writing which address the hopes and fears of your audience

Before one of our in-house finance copywriters starts creating online and offline marketing material for your company, they carry out a lot of research.

From that research, they formulate an argument.

To support that argument, they search for up to 10 independent sources.

They’ll cite these sources in your article linking to them (Google loves external linking).

Then, they’ll put themselves in the mind of your audience, specifically the mind of a person who has searched for the information they’re writing about.

They consider the reason behind that search and the reader’s hopes and fear about taking action or not taking action.

Miss nothing out and explain everything

The next step is to write specifically for that reader an article of 1,500-2,000 words – to be successful, it must read l like it was written for them.

Clarity and comprehension are key to building a relationship with a potential customer or a reader online through copy.

We ditch all jargon and, when we need to explain a complex concept, we’ll explain in plain English.

An easy, enjoyable, informative read

Each article we write for you will have a natural beginning, a middle, and an end.

The article will follow a natural narrative arc, much like a story in which our reader is a hero and an active participant.

We write text which identifies and addresses the emotional and rational reasons behind a potential client’s decision-making process.

At the same time, we use language in a powerful way to suggest that you’re an important, open, and transparent partner on your client’s journey.

Compliant, clear, comprehensible, accurate, engaging financial copywriting

Any financial copywriter must create work which is accurate and in which there is no margin of error for misunderstanding.

There is no room for ambiguity in what we produce for you.

And that’s not just because we’ve got to be compliant.

Even when compliance is not an issue with a particular piece we’re writing for you, it’s about being fair to your reader and your audience.

It’s about sharing information to give your company and your website the best chance of developing a long-term and mutually-beneficial partnership with those readers and that audience.

Personal finance marketing – get in touch

Our copywriters help readers and clients understand personal finance and investment issues better than ever before.

Money is an integral part of the fabric of life so it’s surprising that members of the public have a general lack of knowledge about finance.

Our marketing materials empower your readers and clients with clear, precise, actionable information.

We’ll make sure that each article we write for you is optimised for Google.

We’ll build a library of online content for your website whose quality, authority, and credibility are recognised by your readers, potential clients, and Google alike.

Better still, the visibility of your website and every page on it will improve incrementally with every new item of quality of content you upload.

Work with More Than Words’ personal finance writing team to create informative, entertaining, easy-to-read, and response-driven:

• articles and blogs,
• brochures,
• sales letters,
• websites,
• opinion pieces,
• email campaigns and more.

Get in touch with us and share with us what you do and what you want from your website or your business in the coming year.

We’re open during office hours between Monday and Friday. We’re available on 0330 010 3495 or you can email us by clicking here.

We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.