Welcome to More Than Words’ social media profile creation service

More Than Words provides a full social media profile creation service for professionals and their companies wanting to:

• increase their number of decision makers following them who are likely to have a need for their products and service and
• distribute actionable and useful information as well as running online sales promotions regularly to their followers.

What our service includes

Clients of our social media profile creation service benefit from:

• full profile creation across all social channels,
• tone of voice development for headlines, biographies, and history,
• privacy setting adjustments to encourage interaction, and
• profile photo and banner designs.

We create engaging and easy-to-find profiles across all major social media channels including Facebook, Twitter, LinkedIn, and many more.

Find out more

Please contact one of our account managers on 0330 010 3495 or you can email our social media marketing team by clicking here.

If you also wish to outsource your social media management, please ask us about it when you get in touch.

Social media profile creation – optimising your profiles, improving findability,  encouraging interaction

Having informative, easy-to-find, and engaging personal and company profiles is of the highest importance on any social media marketing strategy.

After all, many potential customers’ first introduction to you and your company will be through your profiles.

The best social media profiles are highly effective sales, marketing, and branding tools.

More Than Words offers a comprehensive social media profile creation and improvement service for both businesses and individuals.

Our service is ideal for those who understand the sales, marketing, and career opportunities offered by social media but who feel that their current profiles do not present them to their target followers as well as they should do.

Our in-house copywriters and designers, all experienced in social media marketing, ensure that all of the words and images included on your social profile pages represent:

• you, your experience, and your expertise, and
• your business, the products and services you deliver, your company history, and your credentials.

The three main benefits of our social media profile service to clients are:

1. creating a positive first impression to persuade potential new clients to follow you,
2. presentating your staff and your company consistent with any internal branding guidelines, and
3. optimisating your personal and company profile headlines and calls to action to encourage interaction.

The most successful social media profiles provide the incentive a future customer or client needs to add you to their newsfeed because you clearly demonstrate that you are capable of delivering your products and services to the highest quality.

Our professional social media profile creation service is focused on delivering measurable results

Your personal and company profiles are the online representation of everything that you and your business have to offer clients.

Success in connecting with the right people depends on the first impression they take away when finding, viewing, and reading your profiles.

For example, choosing an unsuitable profile photo or writing an unmemorable description is often the difference between someone choosing to follow you or your company or not.

You and your business need to be immediately identifiable, professional, and direct in the language you use to engage with potential followers.

Your profile needs impact.

Your social media profile checklist

Optimising your personal and company profiles for maximum engagement and interaction is a prerequisite to:

• the success of your wider social media marketing campaign and
• your chance of building a wide range of interested followers and generating from them the greatest return on investment.

So, what are the current best practices for social media profiles?

Which are the seven boxes you need to tick on your professional social media setup checklist?

1. Accurate and precise representation of you and your business

Both you and your business must be represented accurately across social media via your profiles to attract the followers, connections, and leads you want.

We conduct market research on you, your business, and the sector you operate in.

With the results of our research, we create compelling and discoverable profile headlines and copy which spotlight the very best of you, your business, and the products and services you sell.

2. Build brand awareness

How you and your company come across in your social media profiles is a significant factor in determining how the decision makers you want to reach perceive you and the value of what you can offer them.

Branding is an important factor – do your profiles look consistent with each other and with your website?

Our profile creation service ensures that the profile photos, headings, and banners we use present a consistent and recognisable brand identity for you, your staff, and your company.

3. Encourage interaction

Your social media profiles are often the first point of contact for customers and new clients.

When they find your profile, they want to find out more about you as a professional and the company you represent to determine whether there is any value in connecting with you.

It’s very important that you provide accurate contact and business information across your social media profiles to generate enquiries and sales.

4. Selling you & your company

Businesses with professional social media profiles are perceived by customers to be a lot more reliable and credible than businesses with no presence or a poor presence.

We use every opportunity to sell you, your company, and its products and services on your social media profiles with benefits-led pitching.

5. Highlight products & services

You can use your social media profiles to promote the specific products and services to which you want to draw followers’ attention the most.

As business priorities change, we can the products & services highlighted on your profiles.

6. You’re easy to find on social media profile search

When writing for websites, our copywriters focus on using the keywords most likely to be used by potential clients when searching for your products and services and they then insert them into the text they create.

The same principle applies with social media profiles – keep using the target keywords in your profile to maximise your chances of being found.

Success with our social media profile creation service

We help our clients take advantage of the increasingly important sales and marketing channels offered by social media.

Often, the first contact a potential customer or client will have with you or your business is on your social media.

We ensure that all of the images, banners, content, and headlines we use on your profiles show you and your company to its best.

We structure your profiles so that:

• the contact information for both you and your company is easy to find,
• the people who find your personal profile instantly understand your experience and expertise in your sector, and
• we sell well your business’s products, services, history, and credibility.

When you choose our service, we first conduct full research into your business, your competitors, and the marketplace you operate in.

From this, and in consultation with you, we then build “buyer profiles” – a document describing the types of decision maker who are most likely to buy from you, what their hopes are, what their pain points are, and so on.

We develop a tone of voice and aesthetic for you and your company which increase the likelihood of both great follower interaction and sales enquiries.

Getting started with our social media profile creation service

We’re open during office hours between Monday and Friday.

Please call us, email us, or fill out the contact form and let us know what messages, themes, and promotions you want to share with your growing number of followers on social media.

We’re available on 0330 010 3495 or you can click here to email us.

We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.