Overview

Our client was a new PPE provider looking to become more recognisable in the UK market as a trusted source of PPE supplies in addition to building long-term relationships with significant businesses within the care sector.

Throughout the COVID-19 pandemic, they felt that their message was being drowned out amidst an excess of substandard products flooding the market.

They wanted to secure their status as a business which was committed to providing good quality PPE from legitimate sources.

The client had already decided to supply product samples to potential customers, in order to demonstrate the high quality of their products and verify that they were suitable for use in a care or nursing home environment.

They approached More Than Words looking for help in getting their message out to the relevant parties.

Our approach

We were able to source and provide our client with a detailed and up-to-date database of care homes across the UK.

The database featured contact details for high-level personnel within each organisation and a number of other business details to benefit the client’s subsequent marketing strategies.

Using the contacts from this database, we launched weekly email marketing campaigns in addition to making 40 hours of telemarketing calls over a four week period.

This combination was designed to reach a large number of people at once via email, at the same time incorporating the personal touch of a follow-up call to leverage the top opens and clicks.

We were able to gather valuable market intelligence on the buying habits of these organisations during the telemarketing calls in addition to generating leads for quote requests.

Results

Quote requests generated from telemarketing calls

38

Requests for more information on product ranges and follow up

67

Quote requests received from email campaigns

10

Conclusion

Our service provided the client with an invaluable source of data that they could utilise to make future connections with valuable business information that they could use to segment and better target their future campaigns.

Through email and telemarketing, we enabled our client to secure a significant number of orders immediately, building relationships that have since led to them retaining and continuing to supply a large number of these connections.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our B2B email marketing and telemarketing services

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.